Hindi
PNC launches Guerrilla Flicks brand, plans 8 films this year
MUMBAI: Pritish Nandy Communications (PNC) is tapping the niche segment of viewers with a rollout plan of 50 movies over five years.
The films will be made under the Guerrilla Flicks brand. The series will be produced by Arindam Mitra (producer of Black Friday).
PNC believes the genre will attract young emerging audiences and has the potential to travel overseas.
The first eight films from the series will go on floors immediately. They will be directed by Abhijit Chaudhuri, Nikhil Bhatt (director and ad film maker), Shiv Subramanium (scriptwriter and playwriter), Somnath Sen (filmmaker) and Arindam Mitra. The project also includes first time directors like Debalaya Bhattacharya and Arjun Bagga.
The genres will vary from comedy and action to detective fiction and drama. “This is our way of staying one step ahead of market trends. We are anticipating the expectations of the new generation of movie viewers who are tired of Bollywood’s formula movies,” said PNC chairman Pritish Nandy.
Recently, PNC had inked a five film deal with actor-director Rajat Kapoor, three of which are currently under production stage. While Raat Gayi Baat Gayi is being directed by Saurabh Shukla, Saeed Mirza is directing Ek Tho Chance. A Rectangular Love Story is being directed by Rajat Kapoor. All the three films will be released this year.
PNC had also entered into two separate co-production deals with DQ Entertainment (DQE) and Sony Pictures.
While the deal between PNC and DQE states that the two companies will be co-developing and co-producing six movies within four years, the deal with Sony Pictures is for three films.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
