Hindi
Percept Picture Company to invest Rs 1.5 bn in 9 films
MUMBAI: Percept Picture Company (PPC) will be investing Rs 1.5 billion in a nine-movie line up slated for later release, chief executive officer Navin Shah tells Indiantelevision.com.
PPC has entered into enduring tie-ups with eminent directors such as Madhur Bhandarkar, Nagesh Kukunoor, David Dhawan, Priyadarshan and Aneez Bazmee. The future movies will be created from this talent pool.
Apart from these future projects, PPC has also lined up a slate of films for 2009-10. The first to come out of the Percept stable will be 24×7 Raftaar, a movie directed by Shamim Desai, followed by Madhur Bhandarkar’s Jail.
Then there are films like Bumm Bumm Bole directed by Priyadarshan, Aashayein and Yeh Hausla directed by Nagesh Kukunoor, and Carry on Pandu directed by Chandrakant Kulkarni.
Percept started the year with Firaaq, Kanchivaram and 8×10 Tasveer. Says Shah, “PPC is ready with the next set of releases, the first being 24x7Raftaar which is scheduled for August 2009 release followed by Madhur Bhandarkar’s Jail. We eagerly await the strike to get over as we are ready with most of our films.”
Percept Picture Company is a part of Percept Holdings, a strategic holding company that promotes, owns and manages a spectrum of marketing communication companies. Percept Holdings has a capitalised billing of Rs 16.5 billion and employs over 1,000 employees in 64 offices across 22 locations.
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
