Hindi
Paramount starts slew of initiatives on the mobile
MUMBAI: After Paramount formed a mobile entertainment division in February, it has been seeking and implementing new ways to package the studio‘s content for mobile and wireless devices.The scope of projects includes the development of new original content, in addition to one-of-a-kind advanced applications.
VooZoo Mobile –Paramount Mobile Entertainment will launch a beta-version of VooZoo Mobile, the first Multimedia Messaging Service application on Facebook. VooZoo Mobile is a cutting edge mobile application that allows Facebook users to express themselves creatively by selecting scenes from their favorite movies and sending the “movie emoticons” to their friends‘ mobile phones.
Facebook users subscribing to the top carriers in the US will be able to share their clips from films like The Godfather, Mean Girls, Zoolander and Breakfast at Tiffany‘s for a monthly bill-to-phone subscription fee. Paramount Mobile Entertainment expects that VooZoo Mobile will revolutionise the way people communicate through their mobile phones and has leveraged Hook Mobile‘s MMS delivery system, MAX 2.0 Platform, to handle the projected volumes.
Retrosodes: Paramount Mobile Entertainment is planning on going into development on mobile applications that will translate Paramount Pictures‘ catalogue of films into a series of animated shorts entitled Retrosodes. The Retrosodes will consist of animated episodes based on films and will debut with titles including Top Gun, Saturday Night Fever and Zoolander.
Paramount Mobile Entertainment and Player X will co-produce and publish the Retrosodes to be made available for download or streaming through wireless devices.
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
