Hindi
Paramount launches VooZoo in vMTV and There.com
MUMBAI: Paramount‘s digital entertainment division is launching VooZoo application in MTV‘s vMTV virtual world and Makena‘s There.com.
With VooZoo, vMTV and There.com members can send each other video emoticons called Voohoos, which are made up of video clips from Paramount Pictures‘ library.
The Voohoos last for a few seconds and capture famous one-liners from a gamut of movies including Footloose, Flashdance, Beverly Hills Cop and Mean Girls.
Members of both the worlds will be able to purchase the clips for $1 each and use them when chatting with other members.
Furthermore, instead of just quoting lines from pop-culture figures like Cher Horowitz Clueless or Ferris Bueller‘s Ferris Bueller‘s Day Off, members can actually express themselves with the actual movie clip, which plays in a small window above their head.
Over time, movie clips from Paramount Pictures‘ library will be made available to There.com members. All of the movie clips offered will comply with There.com‘s PG-13 environment. Consumers will also have the opportunity to purchase a DVD via a sell-through capability that will pop up once a video clip is selected.
In addition, MTV will offer clips reflecting the best pop-culture moments from its stable of shows.
The VooZoo application is currently in private beta in There.com and will be available in vMTV some time in the next quarter.
VooZoo in vMTV and There.com marks the third migration of the application onto multiple platforms since its debut on Facebook last month.
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
