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Paramount extends license deal with Redbox

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MUMBAI: The trial selling license of DVD kiosk operator Redbox has been extended by Paramount Home Entertainment (PHE) till 30 June 2010. This move will usher new-release titles such as Up in the Air and The Lovely Bones.


Redbox and PHE signed their initial trial license agreement in August this year. Under the deal, Redbox customers will be provided with access to new-release DVD titles from PHE on the day of release until 30 June 2010. Redbox has agreed to destroy PHE titles once the product is removed from kiosks. If Paramount exercises the option past a trial, the agreement with Redbox will run through December 2014 and contains an early termination right at PHE‘s discretion in December 2011.


“We are enjoying our business relationship with Redbox and the data from our initial trial period has been encouraging,” said Paramount Home Entertainment worldwide president Dennis Maguire. “We are extending the time period that we have to exercise our option in order to give us more time to assess the long-term potential of this business relationship.”


“The extension marks another positive step forward in our relationship with Paramount Home Entertainment,” added Redbox president Mitch Lowe. “This agreement provides our customers with access to Paramount titles the day of release at the more than 19,000 redbox locations nationwide and underscores our commitment to working with the industry.”

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Dhurandhar the revenge storms past Rs 1,000 crore in a week, rewrites box office records

Aditya Dhar’s spy thriller sets fastest run to Rs 1,000 crore with record-breaking weekday hold

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MUMBAI: The box office has a new juggernaut—and it is moving at breakneck speed. Dhurandhar the revenge has smashed past the Rs 1,000 crore mark worldwide in just a week, clocking a staggering Rs 1,088 crore and resetting the rules of the blockbuster game.

Backed by Jio Studios and B62 Studios, and directed by Aditya Dhar, the spy action sequel opened to the biggest weekend ever for an Indian film globally—and then refused to slow down. Unlike typical tentpole releases that taper off after Sunday, this one powered through the weekdays with rare muscle, posting Rs 64 crore on Monday, Rs 58 crore on Tuesday, Rs 49 crore on Wednesday and Rs 53 crore on Thursday.

The numbers stack up to a formidable first-week haul. India collections stand at Rs 690 crore nett and Rs 814 crore gross, while overseas markets have chipped in Rs 274 crore, taking the worldwide total to Rs 1,088 crore in just eight days.

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The film’s opening weekend alone delivered Rs 466 crore, laying the foundation for what is now being billed as the fastest climb to the Rs 1,000 crore club in Indian cinema. Every single day of its first week has set fresh benchmarks, from the highest opening weekend to the strongest weekday hold—metrics that typically separate hits from phenomena.

A sequel to the earlier hit Dhurandhar, the film has not just built on its predecessor’s momentum but obliterated previous records, emerging as the biggest global blockbuster run by an Indian film to date.

At this pace, the film is not merely riding a wave—it is creating one.

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