Hindi
Paa set to release in 700 screens worldwide
MUMBAI: Paa, an AB Corp presentation in association with Reliance Big Pictures, is set to cast an ‘Auro‘ spell when it releases in 700 screens worldwide on 4 December.
Reliance Big Pictures will release the film in 20 countries worldwide including India, UK, US, Canada, UAE, Australia, South Africa, New Zealand and many others.
The film has followed a week-on-week 360 degree marketing and promotion campaign that kick-started with an innovative teaser and progressed to a novel and eye-catching promotion in multiplexes with Auro‘s on-screen photo slides that read ‘Please stand up for the national anthem or else I will tell my Paa‘, ‘Please switch off your mobile phone or else I will tell my Paa‘ and ‘Don‘t dirty the theatre or I‘ll tell my Paa‘ poster on trash cans.
There have been a couple of promotions that have been pressed into operation.
Idea Cellular has tied up with Paa for an activity-based on ‘Talk to Auro‘ concept, wherein callers can leave messages for Auro on an Idea number and in return receive calls from Auro on a pre-determined date. This will be promoted through a co-branded TV advertisement. Apart from this, ring back tones in Auro‘s voice and other value-added services too are available on the network.
Bajaj Allianz has tied up with the film for an integrated TV advertisement on ‘Child Plans‘ that has been interspersed with the film‘s promos and is currently on air on 24 prime television channels.
On November 14, Paa‘s TV promos carried a special message wishing all viewers Happy Children‘s Day and a mall activation invited father‘s with their children for day-long fun-filled activities.
Big FM is on board as the film‘s radio partner. To maintain the essence of the central character, the 13-year-old Auro has been speaking as himself to all radio and TV interactions while Abhishek Bachchan has been dressing up in his Paa get- up of a white kurta pyjama for all media interactions.
Hindi
Dhurandhar the revenge storms past Rs 1,000 crore in a week, rewrites box office records
Aditya Dhar’s spy thriller sets fastest run to Rs 1,000 crore with record-breaking weekday hold
MUMBAI: The box office has a new juggernaut—and it is moving at breakneck speed. Dhurandhar the revenge has smashed past the Rs 1,000 crore mark worldwide in just a week, clocking a staggering Rs 1,088 crore and resetting the rules of the blockbuster game.
Backed by Jio Studios and B62 Studios, and directed by Aditya Dhar, the spy action sequel opened to the biggest weekend ever for an Indian film globally—and then refused to slow down. Unlike typical tentpole releases that taper off after Sunday, this one powered through the weekdays with rare muscle, posting Rs 64 crore on Monday, Rs 58 crore on Tuesday, Rs 49 crore on Wednesday and Rs 53 crore on Thursday.
The numbers stack up to a formidable first-week haul. India collections stand at Rs 690 crore nett and Rs 814 crore gross, while overseas markets have chipped in Rs 274 crore, taking the worldwide total to Rs 1,088 crore in just eight days.
The film’s opening weekend alone delivered Rs 466 crore, laying the foundation for what is now being billed as the fastest climb to the Rs 1,000 crore club in Indian cinema. Every single day of its first week has set fresh benchmarks, from the highest opening weekend to the strongest weekday hold—metrics that typically separate hits from phenomena.
A sequel to the earlier hit Dhurandhar, the film has not just built on its predecessor’s momentum but obliterated previous records, emerging as the biggest global blockbuster run by an Indian film to date.
At this pace, the film is not merely riding a wave—it is creating one.
