Hindi
Ormax Media predicts Rs 500 mn opening weekend for Tees Maar Khan
MUMBAI: Farah Khan‘s Tees Maar Khan that releases on 24 December is set to net
Rs 500 million in its opening weekend, according to a prediction of media research and consulting firm Ormax Media.
The box office prediction has been arrived using the company‘s newly launched film research tool Moviescope.
Moviescope is a ‘Film Research Engine‘ designed to take care of all the needs of a producer. This includes four components – ad pre-test, film pre-test, awareness tracking (Cinematix) and exit polls.
Using consumer data on various parameters, Moviescope can predict the opening weekend collections of a film a week before its release and the lifetime box-office (LBO) within three days of release.
Ormax Media CEO Shailesh Kapoor says, “Moviescope covers various aspects of film research, conducted through a series of quantitative and qualitative techniques. For a producer buying into all four parts of the engine, the opening weekend and lifetime box-office can be predicted up to 5-6 months before the release. For other films, Moviescope can make these predictions a week before the release, though early estimates are available up to six weeks in advance.”
“Cinematix has been a very successful product since its April 2010 launch. Encouraged by its success, we have launched Moviescope as our latest endeavour to offer a one-stop product to provide all the answers that producers will need to know about their film‘s performance,” he adds.
The prediction of Tees Maar Khan has been calculated assuming that the film will release in about 1600 cinemas.
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
