Hindi
Online buzz predicts movie box office sales
MUMBAI: The more a film is blogged about before its release, the higher gross box office sales are likely to be in the US. As many as 10 weeks prior to release, films that eventually grossed $100 million in sales received eight times the buzz of films grossing smaller amounts.
This information is contained in the first edition of Nielsen PreView in the US. This is a B2B research service providing its members unique business and marketing insights.
Nielsen PreView will draw upon Nielsen‘s marketing and media information sources, including informational databases and industry experts, to create original, multidisciplinary studies that address the most pressing research interests and concerns voiced by members on PreView‘s website, www.nielsenpreview.com.
Nielsen will present the details of the first PreView member report at the ShoWest motion picture industry convention in Las Vegas, Nevada, on 13 March. With a focus on the entertainment industry, the study modelled and analysed box office results for 400 recent movies along with related data from Nielsen‘s online, entertainment and media units, and found box office success may be directly linked to pre-release online buzz.
Nielsen PreView SVP Ann Marie Dumais says, “The reports and studies from Nielsen PreView demonstrate the power of the Nielsen service offerings – our world-class, integrated panels and data assets, coupled with our analytical and market intelligence capabilities – to an extended, broader spectrum of clients across all industries.
“Nielsen‘s reputation of quality and substance combined with membership feedback make for a powerful and unique partnership. By building a membership based upon common needs, as opposed to job function or affiliation, Nielsen will be able to more efficiently understand, address and deliver unique business intelligence.”
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
