Hindi
Online buzz predicts movie box office sales
MUMBAI: The more a film is blogged about before its release, the higher gross box office sales are likely to be in the US. As many as 10 weeks prior to release, films that eventually grossed $100 million in sales received eight times the buzz of films grossing smaller amounts.
This information is contained in the first edition of Nielsen PreView in the US. This is a B2B research service providing its members unique business and marketing insights.
Nielsen PreView will draw upon Nielsen‘s marketing and media information sources, including informational databases and industry experts, to create original, multidisciplinary studies that address the most pressing research interests and concerns voiced by members on PreView‘s website, www.nielsenpreview.com.
Nielsen will present the details of the first PreView member report at the ShoWest motion picture industry convention in Las Vegas, Nevada, on 13 March. With a focus on the entertainment industry, the study modelled and analysed box office results for 400 recent movies along with related data from Nielsen‘s online, entertainment and media units, and found box office success may be directly linked to pre-release online buzz.
Nielsen PreView SVP Ann Marie Dumais says, “The reports and studies from Nielsen PreView demonstrate the power of the Nielsen service offerings – our world-class, integrated panels and data assets, coupled with our analytical and market intelligence capabilities – to an extended, broader spectrum of clients across all industries.
“Nielsen‘s reputation of quality and substance combined with membership feedback make for a powerful and unique partnership. By building a membership based upon common needs, as opposed to job function or affiliation, Nielsen will be able to more efficiently understand, address and deliver unique business intelligence.”
Hindi
Dhurandhar returns to theatres worldwide on March 13 ahead of Dhurandhar The Revenge release
Jio Studios re-releases blockbuster across 500 screens globally before sequel
MUMBAI: The spy saga of Dhurandhar is gearing up for a big-screen encore before its next chapter arrives.
Ahead of the release of Dhurandhar The Revenge on March 19, Jio Studios and B62 Studios are bringing the original Dhurandhar back to cinemas worldwide in a rare international theatrical re-release.
The global blockbuster is returning across nearly 500 screens, including around 250 in India from March 12 and another 250 overseas beginning March 13.
For fans of the franchise, the move offers a chance to revisit the film that ignited the high-octane spy-action universe just days before the sequel lands in theatres. It also sets up a rare back-to-back big-screen experience, allowing audiences to relive the original before diving straight into the next chapter.
While re-releases of popular films are occasionally seen in India, international re-runs of Hindi films remain uncommon. The scale of the rollout reflects the growing global appetite for the franchise.
In North America alone, Dhurandhar will return to theatres across nearly 185 screens, highlighting the strong anticipation surrounding the upcoming sequel.
The excitement is set to build further with special Wednesday premiere shows of Dhurandhar The Revenge scheduled across the US and Canada on March 18, a day ahead of its global release. Many of these premieres will be hosted on premium large format screens, featuring wall-to-wall displays, immersive sound systems such as Dolby Atmos, enhanced projection and luxury seating.
These formats are typically reserved for major Hollywood event films, and early bookings suggest strong demand with several shows already sold out.
The recently released trailer of Dhurandhar The Revenge has also sparked buzz among exhibitors and trade circles, with expectations running high for the film’s international performance.
Dhurandhar The Revenge is written, directed and produced by Aditya Dhar. The film is produced by Jyoti Deshpande and Lokesh Dhar.
Jio Studios presents a B62 Studios production, an Aditya Dhar film.
The spy-action thriller will release worldwide on March 19, 2026, in five languages including Hindi, Tamil, Telugu, Malayalam and Kannada.
The film arrives in theatres globally on the occasion of Gudi Padwa and Ugadi, just ahead of Eid, setting the stage for a festive box office run.
