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‘No audience, No show’ status this week

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MUMBAI: With five releases last Friday, most without face value, it was ‘no audience, no show’ status at many cinema houses. Wake Up India, Delhi Gang, Ishk Actually and Sooper Se Ooper were the ones to suffer.

Micky Virus is the one that survived the opening weekend with figures of Rs 4.25 crore. The going will be tough as the new week starts. This film also marked the debut of Manish Paul on the big screen.

Boss collects Rs 47.2 crore in its first week (Nine days). The Akshay Kumar and Sonakshi Sinha starrer film released on 16 October and
Shahid has collected Rs 3.1 crore in its first week.

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War Chhod Na Yaar has added Rs 45 lakh in its second week to take its two week total to Rs 6.7 crore.

Exhibition trade is facing its dullest period of the year as pre-Diwali is always a bad time for new releases. Theatres have very poor footfalls and are now resting their hopes on the Rakesh Roshan – Hrithik Roshan brand, Krrish 3. Exhibitors have paid high MG for this film and anticipation is high.

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Edstead unveils ambitious H1 2026 content slate

New originals feature Adarsh Gourav in Northeast docu-series, Aditi Kotak in Next Class, and Adil Hussain in Stories of India.

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MUMBAI: Edstead just dropped a content menu so rich it could make even the pickiest viewer say “encore” because when storytelling meets substance, the binge becomes inevitable. The fast-rising Mumbai-based studio, founded by Shekhar Bhattacharjee, today revealed its H1 2026 slate, a bold expansion of premium non-fiction that blends cultural depth, innovation, and legacy into cinematic factual narratives. The lineup cements Edstead’s niche at the crossroads of authenticity and global appeal, delivering research-driven stories that stay rooted in the Indian experience while aiming for wider resonance.

Headlining the fresh originals:

  • An untitled docu-series starring Bollywood actor Adarsh Gourav, who journeys through Northeast India to spotlight living cultural traditions, indigenous voices, music, oral histories, and everyday resilience. Presented by Air India Express, with Dentsu Sports and Entertainment as integration partner.
  • Next Class, an eight-episode impact series fronted by entrepreneur and former Miss India Aditi Kotak, decoding career pathways, emerging fields, and real-world outcomes through leading institutions and forward-thinking disciplines.
  • Stories of India with Adil Hussain, India’s first weekly OTT series dedicated to social impact, profiling organisations driving meaningful change and connecting purpose with tangible results.
  • Toast to Tomorrow, exploring how leading alcohol brands craft immersive, culture-led experiences that celebrate regional identities and redefine legacy.
  • No Cap Abroad – UAE Edition, following Indian students through their first week at UAE colleges—navigating homesickness, culture shock, and independence in a heartfelt coming-of-age tale.

Edstead is also returning with expanded seasons of breakout hits, The Future School (progressive Indian education), Molecules of Hope (healthcare innovation), and Great Indian Residential Schools.

Edstead founder Shekhar Bhattacharjee said, “At Edstead, we are focused on building narratives that carry depth, context, and long-term relevance. Every project begins with research and a clear purpose… Our ambition is to create globally competitive factual content from India that remains culturally grounded while shaping conversations, inspiring trust, and contributing to the growing culture economy.”

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From education and healthcare to enterprise and cultural revival, the slate reflects Edstead’s full-stack approach developing original IPs and guiding them through a robust distribution network spanning digital, OTT, and broadcast. In a content world chasing quick trends, Edstead is quietly betting on stories built to last, ones that don’t just entertain, but linger long after the credits roll.

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