Hindi
NFDC gets into DAVP role, can release govt ads
MUMBAI: The National Film Development Corporation of India (NFDC) has got additional legs to support it financially. As part of the restructuring, the government has allowed the corporation, which is traditionally into funding meaningful movies, to release advertisements and publicity along the lines of DAVP (Directorate of Advertising and Visual Publicity).
“We will be doing the social awareness advertisements for television, radio, internet and theatres. We have started the process and already have clients like the Ministry of Health, Income Tax department and Ministry of Agriculture,” NFDC managing director Nina Gupta tells Indiantelevision.com.
NFDC‘s other catches include Department of Ayush, National Aids Control Organisation and National Disaster Management in India.
In its additional role, NFDC will be producing social adverts in audio visual formats. “We are already into film making, so it is a logical extension for us,” avers Gupta.
NFDC has accumulated losses of Rs 276.2 million as on 31 March 2009. The corporation gets an annual grant of Rs 65 million from the government.
Indiantelevision.com had earlier reported that Information and Broadcasting Minister Ambika Soni had urged all Union Ministries and state governments to give production work of documentaries and video spots of their states to NFDC.
NFDC has also gone through a rightsizing, offering a Voluntary Retirement Scheme (VRS) to 70 of its employees.
Hindi
Dhurandhar the revenge storms past Rs 1,000 crore in a week, rewrites box office records
Aditya Dhar’s spy thriller sets fastest run to Rs 1,000 crore with record-breaking weekday hold
MUMBAI: The box office has a new juggernaut—and it is moving at breakneck speed. Dhurandhar the revenge has smashed past the Rs 1,000 crore mark worldwide in just a week, clocking a staggering Rs 1,088 crore and resetting the rules of the blockbuster game.
Backed by Jio Studios and B62 Studios, and directed by Aditya Dhar, the spy action sequel opened to the biggest weekend ever for an Indian film globally—and then refused to slow down. Unlike typical tentpole releases that taper off after Sunday, this one powered through the weekdays with rare muscle, posting Rs 64 crore on Monday, Rs 58 crore on Tuesday, Rs 49 crore on Wednesday and Rs 53 crore on Thursday.
The numbers stack up to a formidable first-week haul. India collections stand at Rs 690 crore nett and Rs 814 crore gross, while overseas markets have chipped in Rs 274 crore, taking the worldwide total to Rs 1,088 crore in just eight days.
The film’s opening weekend alone delivered Rs 466 crore, laying the foundation for what is now being billed as the fastest climb to the Rs 1,000 crore club in Indian cinema. Every single day of its first week has set fresh benchmarks, from the highest opening weekend to the strongest weekday hold—metrics that typically separate hits from phenomena.
A sequel to the earlier hit Dhurandhar, the film has not just built on its predecessor’s momentum but obliterated previous records, emerging as the biggest global blockbuster run by an Indian film to date.
At this pace, the film is not merely riding a wave—it is creating one.
