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My Name Is Khan continues to rule the box office

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MUMBAI: Shah Rukh Khan‘s My Name Is Khan (MNIK) continues to rule the box-office, grossing Rs 1.5 billion during its ten-day run.


The movie took home Rs 900 million from India, becoming the biggest hit after Aamir Khan‘s 3 Idiots over the last one year. MNIK is also drawing in huge audiences overseas, grossing Rs 600 million to sit atop as the biggest Bollywood success in certain defined markets.


“From the report that we have, My Name Is Khan has grossed Rs 1.5 billion globally with the India intake being 900 million in the first ten days. The film stands at No. 2 in India while abroad it is in the No.1 position with the film taking the biggest opening ever for a Bollywood film in the US and the UK,” Fox Star Studios India CEO Vijay Singh tells Indiantelevision.com.


MNIK has also managed to pierce deeper into newer markets. Agrees trade analyst Taran Adarsh, “MNIK has penetrated far deeper than the parameters of the diaspora markets and has found patronage in countries like Poland, German and Russia. This reiterates the fact that Shah Rukh is King in the overseas market too.”


Meanwhile, last week‘s two releases, Toh Baat Pakki and Click, failed to click with the audience. While the opening of Toh Baat Pakki ranged between 10 to 15 per cent occupancy, that of Click was between 7 to 10 per cent. 


The first film that debutante director Kedar Shinde wanted to portray as a simple sweet yet entertaining story adorned by a strew of yesteryear charms, failed in terms of entertainment.


The film tries to follow up in the footsteps of the traditions and benchmark created by Hrishikesh Mukerjee and Basu Chatterjee, but is not able to get the desired effect. The presence of Tabu and the talented Sharman Joshi couldn‘t resurrect the film.


On the other hand, PNC‘s Click works in parts. Going by the fact that the film is a direct adaptation of an English film Shutter, it has some scene-to-scene lifts from the original. Moreover with the film having been stalled for almost three years, relation with today‘s times is missing.


Avers Fun Cinemas COO Vishal Kapur, “The opening of both the films has been very ordinary and we don”t expect business of more than 20 to 25 per cent in the week. Comparatively, the performance of My Name is Khan is good.”
 

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Hindi

Hansa Entertainment launched to produce across OTT, TV and film

New venture from R K Swamy Hansa Group eyes multi-language stories for digital-first audiences.

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MUMBAI: Hansa Entertainment has just stepped into the spotlight because when a legacy media house decides to script its next act, even the credits get excited. Hansa Entertainment Private Limited has been incorporated to develop and produce original programming across digital, television, OTT platforms and theatrical features. The company will create short-running series, long-running series and original films for OTT, alongside standout theatrical ventures. It will also launch a podcast platform called Hansa Spotlight and produce content for the fast-growing vertical drama format. Stories are initially planned in Hindi, Tamil, Telugu, Malayalam, Bengali and Kannada.

The venture is founded by Sruti Swamy and Siddharth Swamy, drawing on the rich legacy of Hansa Vision and the broader R K Swamy Hansa Group. Sruti brings creative expertise with a master’s in architecture, interiors and design from Milan and a postgraduate degree in business management from the Indian School of Business. Siddharth contributes a data-driven perspective, having studied data science at Imperial College London.

Sujatha Narayanan has been appointed CEO of Hansa Entertainment. With over two decades of experience in creative content curation and production across film and OTT, she is also a well-known film columnist and media entrepreneur.

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R K Swamy Hansa Group executive chairman Srinivasan Swamy said, “The launch of Hansa Entertainment marks an exciting new chapter. The new entity is the brainchild of the next generation and will be independently managed by Sruti Swamy, who is the Director and the newly appointed CEO.”

Hansa Entertainment director Sruti Swamy added, “I am very optimistic about the future of Hansa Entertainment, given the content explosion and the opportunities offered by new technologies for production.”

Hansa Entertainment director Siddharth Swamy noted, “The idea is to grow a contemporary production house that creates compelling stories for today’s multi-platform audiences while drawing inspiration from the rich storytelling traditions that audiences have appreciated over the years.”

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Hansa Entertainment CEO Sujatha Narayanan said, “Hansa Entertainment will evolve as a story-first, IP-driven entity. We have already put together a smart team of interesting and dynamic creators who will helm our vertical dramas, shows and films.”

In the ever-evolving world of Indian entertainment, where stories now travel faster than the scripts that birth them, Hansa Entertainment is stepping onto the stage with fresh ink and big ambitions proving that even the best legacies know when it’s time for a compelling sequel.

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