Hindi
Moving Picture partners with Movico Technologies to digitise content
MUMBAI: Moving Picture Company India (MPC) has partnered with Movico Technologies to digitize, promote and sell archival footage through Movico‘s new video aggregation website.
MPC owns approximately 12,000 hours of video footage that include travel destinations, exotic locations, political events, profiles of Bollywood stars, celebrities, music performances and stock footage from India, Afghanistan and Bhutan.
Movico will undertake the digitization, classification and repurposing of footage that will allow Moving Picture Company to easily access the video library for its own production use. It will also help the company make select footage, available for worldwide sale, to other content producers.
Movico Technologies is a video software startup that integrates key video, mobile, PC and internet technologies to build next generation video software products to serve the needs of video producers and distributors.
Said Movico Technologies director and co-founder V.N. Saroja, “The deal has been divided into two segments. In the first segment, we will digitise and catalogue MPC footage, identify the best pieces and repurpose the same for sale. For providing this service, we will receive payment on cost per hour basis. The second phase includes marketing of the repurosed footage, which will be available on our website. The revenue generated will then be shared between us and MPC,” she added.
Adding further, MPC chairman and MD Ramesh Sharma said, “We have always believed our library has great value waiting to be unlocked, and this partnership with Movico will allow us to tap both the Indian and the global market.”
Also, Movico has tied up with several international stock footage websites for cross-promotions. Besides, it has tied-up with international producers for stock footage consumption and with content distribution platforms for global delivery.
Movico has plans to create a sophisticated, tightly integrated, multi-purpose video production, storage and broadcast management system capable of handling enterprise class loads. Hence, to materialize the same, the company is aiming to invest $1 million in the project.
Additionally, the company also intends to raise $5 million this year to strengthen its portfolio of product, service, and aggregation, targeted at the video content market.
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
