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Media stocks seen sinking

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MUMBAI: Big media stocks took a dive yesterday amid market declines in the U.S. and Europe driven by renewed economic concerns and doubts that the recent market rally can continue.

U.S. markets have moved higher since a low point in early March, and media and entertainment stocks often have outpaced the overall gains amid recent signs that the worst of the economic downturn might be over.


Still, economic growth seems unlikely to return until later this year and likely will be anemic, raising questions about how sustainable the upward momentum in markets is. That has led to market stutters as of late as investors look for more direction. Media and entertainment investors also have waited for signs of a real improvement in advertising trends.


The Wall Street Journal highlighted the raging debate among investors over U.S. stock markets‘ outlook, pointing out technical indicators that are red flags for further gains.


Also, the World Bank cut its economic forecasts for most regions.


“The world is entering an era of slower growth,” it said, predicting a global economic decline of 2.9 per cent this year. This will turn into global growth of 2 per cent in 2010 and 3.2 per cent in 2011, it said. Many developing countries will lose their status as engines for the global economy over the near term, it suggested.


All this pressured stocks, as the broad-based S&P 500 index tanked 3.1 per cent. It now is down about 10 points for the year-to-date period. The Dow fell 2.4%, and the Nasdaq lost 3.4 per cent of its value.


Media and entertainment stocks got caught in the downdraft as the THR Showbiz 50 index decreased 3 per cent to 725.49. Many big-media stocks suddenly are left behind their 2008 closing prices again despite their rally since March.


Amid sector biggies, CBS Corp. shed 6.8 per cent to $6.84 and is now down 14.7 per cent year-to-date, and News Corp. shares fell 5.2 per cent to $10.11 (6.6 per cent for the year). Time Warner and Walt Disney shares dropped 3.7 per cent each to $24.22 (down 10.7 per cent for the year) and $22.66 (down 0.1 per cent), respectively. Viacom declined 5.3 per cent to $23.22 (up 15.4 per cent for the year).


The European picture wasn‘t pretty either. In London, the FTSE 100 lost 2.6 per cent and the German DAX fell 3 per cent.


Shares of News Corp.-controlled U.K. satcaster BSkyB declined 2.9 per cent to ?4.31 ($7.04), while broadcaster ITV saw its stock fall 2.1 per cent to ?35.25 ($57.60). German pay TV firm Premiere, in which News Corp. has been raising its stake, gained 2.2 per cent to €2.75 ($3.81) as Goldman Sachs raised its price target, but German broadcaster ProSiebenSat.1 lost 3.8 per cent to €3.85 ($5.34).

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International

Moskino and Bollywood: Moscow Film Cluster and Film City Mumbai signed a cooperation agreement

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Moscow Film Cluster has signed a cooperation agreement with Film City Mumbai. The parties agreed to cooperate in developing the film industry, promoting shooting locations and supporting filmmakers.

The memorandum was signed on the sidelines of the India International Film Tourism (IIFTC) Conclave in Mumbai. At this forum, the Moscow Film Cluster presented Moscow’s opportunities for film shooting, including infrastructure projects such as Film City Moskino and Film Factory. Special attention was paid to the Moscow rebate system – up to 45% – and the co-production development.

Memorandum of Understanding between the Film City and Moscow Film Cluster provides for the establishment and development of mutually beneficial cooperation in the film industry development, including joint promotion of shooting locations, support for filmmakers, implementation of marketing and industry events, development of incentive support measures and strengthening of economic and cultural interaction between India and Moscow.

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The parties also intend to promote the development of the audiovisual sector through the exchange of experience, joint initiatives and the search for opportunities to create new industry partnerships and clusters.

Moscow Film Cluster is a major city initiative led by Moscow Mayor Sergei Sobyanin to develop the capital into a global cinema hub. It brings together key production infrastructure – such as the Moskino Film Сity, Film Factory and Gorky Film Studio – along with the Film Commission, digital platform and cinema chain to streamline shooting, support productions and attract international filmmaking to Moscow.

Also, Moscow offers a rebate of up to 45%: 30% as direct production cost compensation, up to 15% for visa and accommodation support. The Moscow Image Grant provides up to $255,000 for films showcasing iconic city views.

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The Moscow Film Cluster booth attracted considerable attention from Indian producers and studios. Over 80 business meetings were held, including those with major Indian companies.
One of the booth guests was the famous Indian actress Khushboo Sundar, known to Soviet and Russian audiences for her role in My Soul and considered the leading star of Tamil cinema, in whose honor one of the local temples was even built. Prithul Kumar, representative of the Indian Ministry of Information and Broadcasting and one of the officials responsible for regulating the film industry in the country, also expressed interest in the development of the Moscow Film Cluster.

One of the highlights of the India International Film Tourism Conclave was the awarding of The Greatest of All Time in the For Cinematic Excellence category. The movie was shot in Moscow. The jury members noted the project’s contribution to the development of tourism.

The shooting of The Greatest of All Time AGS by Entertainment was organized with the assistance of the Moscow Film Cluster and the Moscow Film Commission and took place in April 2024 on the streets of Moscow. The scenes were shot in such famous locations as Patriarch Bridge, Teatralnaya Square, Manezhnaya Square, Kazarmenny Lane, Podsosensky Lane, Nikolskaya Street and one of the festival venues of Moscow Seasons.

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The Greatest of All Time became a landmark event in Indian box office history. It ranked fourth in box office earnings among all movies released in India in 2024 and is one of the most successful Tamil-language movies in history.

At the same time, the shooting of another joint Russian-Indian movie started at the Moskino Film City in Moscow. A film project dedicated to badminton became one of the first participants in the Moscow rebate program.

A project by Smena & WISH Media (Russia) and Kartina Entertainment And Sports Private Limited (India) will tell the story of a badminton player who travels to India with the Russian national team to compete in a tournament. Russian viewers will see for the first time the scale of sporting competitions in Asia, where badminton is a cult sport and draws packed stands of fans.

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The agreement on the joint production of the Smash movie was signed st the Moscow International Film Week in August 2025. And as Moscow Mayor Sergei Sobyanin said, a rebate application was also submitted at that time to reimburse part of the costs incurred during the shooting process in the Russian capital.

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