Hindi
Mauj creates mobile content for ‘Sunday‘
MUMBAI: Mauj Mobile, in association with Eros Multimedia, has unveiled mobile content for the movie Sunday across the country. With this film, Mauj will continue its association with all films produced by Kumar Mangat.
Mauj will provide ring tones, animations, themes, colour logos, videos and wallpapers of the upcoming flick releasing on 25 January.
People Infocom (Mauj) CEO Manoj Dawane said, “Sunday has given us an opportunity to develop content that is fun filled and exciting, in keeping with the feel of the movie, and we have utilised this to the maximum best in the form of ring tones, videos, animations, wallpapers, etc. As the first major release of 2008, we are optimistic about the uptake of the movie in the form of mobile content.”
“Eros International enjoys a successful relationship with Mauj and it has developed some highly innovative and exciting content for our films. With Sunday, it continues in its endeavour in providing quality mobile content,” said Eros‘ international sales and new media VP Kumar Ahuja.
As part of Mauj‘s ongoing relationship with Eros, the company will have worldwide telecom rights for Sunday. Mauj Mobile, in its signature style, has developed creative mobile content based on the film‘s visuals and sound in the form of video animations, wallpapers and video ring tones.
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
