Hindi
Lionsgate in pacts to release Crest‘s co-produced film Alpha and Omega in home video
MUMBAI: Leading independent film entertainment studio Lionsgate has entered into two partnerships for the Home Entertainment release of Alpha and Omega (available on blu-ray combo pack, DVD, digital download or video-on-demand), a film that it has co-produced with Crest Animation Studios. It has teamed up with Great Wolf Resorts, Inc., North America‘s largest family of indoor waterpark resorts, to create a number of cross-promotional deals resulting in discounts for both companies’ products. In addition, the studio has also partnered with Defenders of Wildlife, a leading advocate for innovative solutions to safeguard wildlife, for a special Alpha and Omega-branded ‘Adopt a Wolf’ donation promotion. As part of its promotional initiative with Great Wolf Resorts, Lionsgate will package in both the Alpha and Omega blu-ray combo pack and DVD an insert for $50 off a two night booking at any of the company’s 10 U.S. Great Wolf Lodge® resort locations nationwide. In return, Great Wolf Resorts will include a $5 discount code for the blu-ray or DVD within each of its pre-arrival emails. It will also promote the title with prominent lobby signage and content running on its in-lodge television channel. The resorts will also integrate the feature film into its ‘Cub Club’ – a special arts and crafts activities area for kids within its resorts. As part of the excitement, each Cub Club will use full-sized Alpha and Omega posters and other themed items as giveaways. Both companies will promote the offers on their websites. Under the terms of Lionsgate’s deal with Defenders of Wildlife, the Alpha and Omega DVD will be a featured premium within special Alpha and Omega-branded ‘Adopt a Wolf’ donation packages that will be available on the non-profit organization’s website. Lionsgate will provide copies of the DVD to be given to people who reach certain donation price-points as well as encourage adoptions through video on demand platforms. To promote the donation package and the Alpha and Omega home entertainment release, Defenders of Wildlife will host a video culled from the bonus feature titled ‘Wolves in the Wild.’ Both companies will also promote the partnership via their websites and social media channels. “The importance of family and wildlife preservation are major themes of Alpha and Omega. With that in mind, we are looking to join forces with organizations that are among the leaders in promoting these same values,” said Michael Rathauser, SVP of Marketing at Lionsgate Home Entertainment. The home video of Alpha and Omega, a heartwarming animated movie about wolves, featuring the voices of Justin Long, Hayden Panettiere, Dennis Hopper, Danny Glover and Christina Ricci, is expected to go retail on 11 January next year.
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
