Hindi
Krrish 3 now ties up with Worldoo
MUMBAI: India’s home grown superhero Krrish has been creating a sense of excitement and enthusiasm in India and the world over with his engaging promotions for the forthcoming film Krrish 3. Keeping up this momentum Krrish has now made his way into worldoo, an ever evolving online ecosystem for kids where they can live, express and play.
This partnership will enable its users to get a glimpse into the world of their favourite superhero and have exclusive access to the avatars of Krrish and Kaya from this superhero movie franchise. Registered Worldoo users can unleash their creativity and get set into Krrish modes by sprucing up their homes on worldoo with interesting and exclusive themes from the movie.
Worldoo members will also be eligible to participate in a special Krrish 3 contest and stand a chance to win some exiting prizes. All they need to do is visit the Community centre in the Mainland and answer a few simple questions about the movie. Lucky winners will also stand a chance to win posters signed by Hrithik Roshan and few other exciting goodies.
Worldoo head – experience and brand Harsh Wardhan Dave said, “We want our worldoo kids never to miss out on the most popular and entertaining stuff that’s happening out there. We realise the kind of following that Krrish has with kids and we have decided to associate with them. Through worldoo, kids have a special chance to win cool merchandise. We are confident that this will add value to the experience of our worldoo kids.”
The association with worldoo is a part of the digital marketing campaign for Krrish 3 spearheaded by Hungama Digital Media Entertainment. Hungama Digital Media Entertainment MD & CEO Neeraj Roy said, “Kids today are spending a large share of their day online via various connected devices- be it computers, tablets or event connected TVs. The worldoo platform will enable kids to learn in the playway method. Moreover the worldoo platform is fun and safe for kids to engage with on a regular basis. The popularity of our very own super hero will encourage kids to explore a different world online.”
The worldoo team is constantly working towards creating content that adds value to the overall time a child spends online. Partnering with the Krrish series was a step in that direction, going forward the team is looking forward to working with brands which are effectively willing to collaborate and add to the ethos to create responsible global citizens of tomorrow.
Hindi
Dhurandhar the revenge storms past Rs 1,000 crore in a week, rewrites box office records
Aditya Dhar’s spy thriller sets fastest run to Rs 1,000 crore with record-breaking weekday hold
MUMBAI: The box office has a new juggernaut—and it is moving at breakneck speed. Dhurandhar the revenge has smashed past the Rs 1,000 crore mark worldwide in just a week, clocking a staggering Rs 1,088 crore and resetting the rules of the blockbuster game.
Backed by Jio Studios and B62 Studios, and directed by Aditya Dhar, the spy action sequel opened to the biggest weekend ever for an Indian film globally—and then refused to slow down. Unlike typical tentpole releases that taper off after Sunday, this one powered through the weekdays with rare muscle, posting Rs 64 crore on Monday, Rs 58 crore on Tuesday, Rs 49 crore on Wednesday and Rs 53 crore on Thursday.
The numbers stack up to a formidable first-week haul. India collections stand at Rs 690 crore nett and Rs 814 crore gross, while overseas markets have chipped in Rs 274 crore, taking the worldwide total to Rs 1,088 crore in just eight days.
The film’s opening weekend alone delivered Rs 466 crore, laying the foundation for what is now being billed as the fastest climb to the Rs 1,000 crore club in Indian cinema. Every single day of its first week has set fresh benchmarks, from the highest opening weekend to the strongest weekday hold—metrics that typically separate hits from phenomena.
A sequel to the earlier hit Dhurandhar, the film has not just built on its predecessor’s momentum but obliterated previous records, emerging as the biggest global blockbuster run by an Indian film to date.
At this pace, the film is not merely riding a wave—it is creating one.
