Hindi
Italy’s Marden Entertainment inks co-production deals with Switch Media, Bollywood Network
MUMBAI: Italy-based Marden Entertainment has signed an agreement with web-hosting company Switch Media Services. Additionally, Marden has also signed a declaration of intent with Bollywood Network of India.
The agreements were signed on 27 March, which marked the concluding day of Ficci-Frames 2008.
Under the agreement, Switch Media will co-produce the movie The Choice.
Marden Entertainment and Switch Media will work towards creating digital assets, and distribute them globally via online video using Switch Media platform. Together, they will also develop mobile phone applications pertaining to The Choice.
Switch Media will also provide its video management platform and undertake to commercialise the project for online video and mobile consumption in the primary markets of Italy, Europe, the UK and US, and the secondary markets like Asia, Australia, the UAE, South Africa and South America.
Both companies will create a business plan for the successful monetisation and electronic distribution of The Choice for online video and mobile.
In the agreement between Marden Entertainment and Bollywood Network, the latter will provide the Indian casting for The Choice. Bollywood Network will cover all costs related to the Indian cast such as transportation, housing and salary, consultation on Indian costumes as well as costs related to the purchase.
Marden Entertainment will cover the remaining cost related to the production and marketing of the film.
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
