Hindi
IN Entertainment acquires Hindi remake rights of Vinaaithandi Varuvaayaa
MUMBAI: IN Entertainment (India) Limited (INE), the Hinduja Group initiative for content business, has acquired Hindi remake rights of the Tamil film, Vinaaithandi Varuvaayaa.
Helmed by ace director Gautham Vasudev Menon, the film released worldwide in February last and is still running successfully, making it this year‘s most successful Tamil film yet.
Directed by Gautham Menon, the film will be co-produced by producers of the Tamil version Gautham Menon and S Elred Kumar along with INE and Photon Kathaas.
Vinnaithandi Varuvaayaa, which means ‘Will you Cross the Skies for Me‘, is a romantic musical. It is about a young aspirational filmmaker who falls head over heels in love with his neighbour, a mathematics graduate. Against all odds, he must convince the girl to marry him and also convince his parents along with pursuing his dreams of becoming a filmmaker.
Commenting on the association, Menon says, “We are delighted to be working with INE and the Hinduja Group for the Hindi remake of Vinnaithandi Varuvaayaa. It has been a revelation working with AR Rahman on the original film and we plan to re-create the same magic in the Hindi remake.”
Avers IN Entertainment CEO Sunir Kheterpal, “Vinnaithandi Varuvaayaa is a simple yet an extremely engaging film with great music and a universal theme. INE is looking to develop and produce films with talented filmmakers and producers in Tamil, Telugu and Hindi and it is an honour to be associated with a talent like Gautham Menon and AR Rahman in the first project itself. We look forward to working with the original producers, Gautham and Elred Kumar, on other projects as well.”
Hindi
Hansa Entertainment launched to produce across OTT, TV and film
New venture from R K Swamy Hansa Group eyes multi-language stories for digital-first audiences.
MUMBAI: Hansa Entertainment has just stepped into the spotlight because when a legacy media house decides to script its next act, even the credits get excited. Hansa Entertainment Private Limited has been incorporated to develop and produce original programming across digital, television, OTT platforms and theatrical features. The company will create short-running series, long-running series and original films for OTT, alongside standout theatrical ventures. It will also launch a podcast platform called Hansa Spotlight and produce content for the fast-growing vertical drama format. Stories are initially planned in Hindi, Tamil, Telugu, Malayalam, Bengali and Kannada.
The venture is founded by Sruti Swamy and Siddharth Swamy, drawing on the rich legacy of Hansa Vision and the broader R K Swamy Hansa Group. Sruti brings creative expertise with a master’s in architecture, interiors and design from Milan and a postgraduate degree in business management from the Indian School of Business. Siddharth contributes a data-driven perspective, having studied data science at Imperial College London.
Sujatha Narayanan has been appointed CEO of Hansa Entertainment. With over two decades of experience in creative content curation and production across film and OTT, she is also a well-known film columnist and media entrepreneur.
R K Swamy Hansa Group executive chairman Srinivasan Swamy said, “The launch of Hansa Entertainment marks an exciting new chapter. The new entity is the brainchild of the next generation and will be independently managed by Sruti Swamy, who is the Director and the newly appointed CEO.”
Hansa Entertainment director Sruti Swamy added, “I am very optimistic about the future of Hansa Entertainment, given the content explosion and the opportunities offered by new technologies for production.”
Hansa Entertainment director Siddharth Swamy noted, “The idea is to grow a contemporary production house that creates compelling stories for today’s multi-platform audiences while drawing inspiration from the rich storytelling traditions that audiences have appreciated over the years.”
Hansa Entertainment CEO Sujatha Narayanan said, “Hansa Entertainment will evolve as a story-first, IP-driven entity. We have already put together a smart team of interesting and dynamic creators who will helm our vertical dramas, shows and films.”
In the ever-evolving world of Indian entertainment, where stories now travel faster than the scripts that birth them, Hansa Entertainment is stepping onto the stage with fresh ink and big ambitions proving that even the best legacies know when it’s time for a compelling sequel.
