Hindi
IIFA announces winners for Technical Awards
MUMBAI: The International Indian Film Academy (IIFA) has announced the winners of the Idea IIFA Awards 2008 for the technical category.
While Chak De India has swept off 5 awards, Farah Khan’s Om Shanti Om has bagged 4 out of the 14 awards that were announced.
Chak De India has bagged the awards for technical excellence in best cinematography for Sudeep Chatterjee, best editing for Amitabh Shukla, best sound recording for Manas Choudhary and Ali Merchant, best sound re-recording for Anuj Mathur and best screenplay for Jaideep Sahni, who jointly shared the honours with Anurag Basu for Life in a Metro.
Close behind is Farah Khan’s Shah Rukh starrer Om Shanti Om winning 4 Awards for best art direction for Sabu Cyril, best VFX for Red Chillies Entertainment, best costume designing for Manish Malhotra, Karan Johar and Sanjiv Mulchandani and best makeup for Bharat-Dorris, Ravi Indulkar and Namrata Soni.
Furthermore, the choreography award has gone to Vaibhavi Merchant for the song Aaja Nachle from the film Aaja Nachle, while Javed Sheikh and Ejaz Sheikh has won the best action award for the movie Shootout at Lokhandwala.
The Award for best sound recording has been bagged by H Sridhar for Guru for the song Barso Re. Also, A R Rehman has won the Idea IIFA Award for best background score for the same.
Imtiaz Ali‘s Jab We Met has fetched the director the IIFA award for best dialogue.
The IIFA award winners will be presented their trophies at the IIFA Weekend that will be held from 6-8 June in Bangkok.
The technical category announcement was made following an industry voting audited by PriceWatehouse Coopers, the auditing firm for the IIFAs and the Oscars.
The results were arrived at on the basis of a compilation of nominations that was received category wise for the movies released during ‘07.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
