Hindi
Hard negotiations between producers and plexes to start at fag end of IPL
MUMBAI: Even as talks are on between the producers and multiplex owners over the revenue sharing issue, multiplex operators believe that the negotiation process between the two parties will start gaining momentum only during the fag-end of the IPL season.
The bipartite dialogue is currently moving at a snail‘s pace because producers are in no hurry to release their films during the course of the popular Twenty20 tourney, is the common verdict floating across the multiplex fraternity.
“Similar to last year, this year too a majority of producers had not planned any releases during the IPL season. They will start opening up their slate only after the IPL to catch upon better viewership. Therefore, logically the negotiations will get a drive up only when the IPL is reaching its season end,” says Inox vice-president (distribution and programming) Utpal Acharya.
Producers and marketers take at least four to four-and-a-half weeks time to market and promote a movie amongst the targeted groups prior to its release date. Hence, Fun Republic chief operating officer, Vishal Kapur suggests that if the studios and producers are to release their films after IPL, mutual agreement has to be reached at least four weeks before the IPL ends.
“We are currently talking to various producers as at this hour, it‘s us the multiplex owners who stand to lose. But, I believe that even if the strike continues, negotiations will have to firm up four weeks prior to the end of the IPL season as producers will need at least that much time to position their films after the tourney,” opines Kapur.
Echoing the same notion, another multiplex owner from a leading media house, however, believes that the “talks are bound to reach a consensus approximately within eight to ten days, as producers will take 4.5 weeks to promote their films. And while the promotion is on, IPL will anyway come to an end.”
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
