Hindi
Hanuman Da’ Damdaar….Kid stuff
Hanuman and Ganesh seem to be the most popular figures / gods for Indian animation filmmakers. Also, among them, the favourite theme is the two idols’ childhood because that allows a maker to spin any convenient story around them.
Also, dealing with one character keeps budgets in control unlike making an animated Ramayana or Mahabharata.
For any such animated film, its claim to fame is which all renowned film actors lent their voice, to dub for the animated characters. Hanuman Da’ Damdaar boasts of quite a celebrity list landing its voice to the animated characters.
The little Hanuman is back from one more dangerous adventure after which a curfew is imposed on him. He can’t leave home. But, you can’t keep Hanuman down for long, and off he is on another adventure. He is now the mighty Hanuman the myth about him has told us all along.
There was a lineup of such animation films a few years ago and the flooding did not help anybody’s cause. Hanuman Da’ Damdaar tries to be different in that it is some renowned film personalities giving voice to the animated characters. They include Salman Khan, Javed Akhtar, Raveena Tandon, Makarand Deshpande, Hussain Dalal and Kunal Kemmu.
The film also takes the contemporary language today’s youth use in its efforts to add humour.
The film boasts of good animation generally while music is also a help. Where it lacks is in content as it has nothing exciting to tell or add to match the persona of the legend, Hanuman, from earlier such attempts.
Producers: Ashutosh Shah, Taher Shabbir, Ruchi Narain.
Direction: Ruchi Narain.
Cast/Voice: Salman Khan, Javed Akhtar, Raveena Tandon, Makarand Deshpande, Hussain Dalal and Kunal Kemmu.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
