Hindi
FX Labs develops PC, console game for Ghajini
MUMBAI: Ghajini producers Arvind Allu and Madhu Verma are not waiting for their forthcoming film, remake of Ghajini to be a success. Rather to make it a raging hit, they are planning aggressive marketing and promotional strategies. One of which is building a computer and console game. FX Labs will be designing the game.
The game is being built on TROQUE, the new gaming engine which is also being used for D 2.5 and Archies.
FX Labs co-founder Sashi Reddy confirms the news, “Yes, we are developing a game around the film. It will be launched a month before the film releases, that is this year end.”
A team of 20 people are working on this game, in the time frame of eight months. Reddy denied commenting on the budget of the game, however sources close to the film say it is around 25 to 30 million.
FX Labs is also developing a game on Dhoom 2 titled D 2.5 which will hit the stores in April. About this trend of structuring a game as a promotional step for an unreleased film, he says, “It will create a great marketing buzz around the film and certainly draw more viewers towards the film.”
This game can be adapted to Xbox and PlayStation 2 if it proves to be hit.
The game is about surviving a gruesome attack and unlocking a mystery. The game promises to feature challenging quests, stunning sound and visuals.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
