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Fame Cinemas unleashes online campaign

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MUMBAI: Fame Cinemas has launched an online campaign, ‘Decode To Win,‘ for its valuable patrons booking their tickets through its official website, www.famecinemas.com.


Through this initiative, every customer buying tickets would get an assured gift that include Holiday Packages, Spa Vouchers, Jewellery Vouchers, Gym Vouchers, Bluetooth Speakers and much more.


States Fame Cinemas Vice President- Technology and VAS Arshad Kazi, “We are proud to launch ‘Decode To Win‘, the main objective behind which is to incentivise the customer who is booking on our website as 30 per cent of our ticket bookings happen online. With the introduction of this campaign, we anticipate an increase in the same as more people will book their tickets through our website. We are aiming to get a minimum of 50,950 transactions through this campaign.”
 

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Hindi

Dhurandhar the revenge storms past Rs 1,000 crore in a week, rewrites box office records

Aditya Dhar’s spy thriller sets fastest run to Rs 1,000 crore with record-breaking weekday hold

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MUMBAI: The box office has a new juggernaut—and it is moving at breakneck speed. Dhurandhar the revenge has smashed past the Rs 1,000 crore mark worldwide in just a week, clocking a staggering Rs 1,088 crore and resetting the rules of the blockbuster game.

Backed by Jio Studios and B62 Studios, and directed by Aditya Dhar, the spy action sequel opened to the biggest weekend ever for an Indian film globally—and then refused to slow down. Unlike typical tentpole releases that taper off after Sunday, this one powered through the weekdays with rare muscle, posting Rs 64 crore on Monday, Rs 58 crore on Tuesday, Rs 49 crore on Wednesday and Rs 53 crore on Thursday.

The numbers stack up to a formidable first-week haul. India collections stand at Rs 690 crore nett and Rs 814 crore gross, while overseas markets have chipped in Rs 274 crore, taking the worldwide total to Rs 1,088 crore in just eight days.

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The film’s opening weekend alone delivered Rs 466 crore, laying the foundation for what is now being billed as the fastest climb to the Rs 1,000 crore club in Indian cinema. Every single day of its first week has set fresh benchmarks, from the highest opening weekend to the strongest weekday hold—metrics that typically separate hits from phenomena.

A sequel to the earlier hit Dhurandhar, the film has not just built on its predecessor’s momentum but obliterated previous records, emerging as the biggest global blockbuster run by an Indian film to date.

At this pace, the film is not merely riding a wave—it is creating one.

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