Hindi
Eros International acquires worldwide distribution rights of Grand Masti
MUMBAI: Eros International, a leading global company in the Indian film entertainment industry, has acquired the worldwide distribution rights of the highly anticipated comedy Grand Masti. The film releases on 13 September.
The film is a sequel to the 2004 smash hit Masti and features Vivek Oberoi, Aftab Shivdasani and Riteish Deshmukh reprising their roles from the original and is directed by Indra Kumar.
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Speaking on the occasion, Eros International MD Sunil Lulla said, “We are happy to continue our long association with Ashok Thakeria and Indra Kumar. Grand Masti is one of the most eagerly awaited sequels this year and with the huge success Masti enjoyed, we are confident its sequel too will be a winner at the box office. The film promises double the dose of laughter and masti as is evident from the promos and we are anticipating a very encouraging response to the film.”
Producer Ashok Thakeria added, “Grand Masti is a sequel to India‘s first adult comedy, carrying forward the tone set in the first part. We are positive the film will deliver what it promises and are very happy to have Eros releasing the film worldwide. Our relationship with Eros goes back a long way with them distributing all our films overseas – from Raja to Masti. This is the first time they are releasing our film worldwide and we couldn‘t have asked for a better platform for its showcasing.”
Grand Masti is the story of three married guys Vivek Oberoi as Meet, Aftab Shivdasani as Prem and Riteish Deshmukh as Amar go out on fun experience in their college reunion, finally to be trapped in danger. The film also features Bruna Abdalah, Karishma Tanna,Sonalee Kulkarni, Kainaat Arora, Maryam Zakaria and Manjari Fadnis in key roles.
Hindi
Government backs film production through DCDFC, co-production push
Scheme funds cinema, WAVES 2025 boosts global ties and industry growth.
MUMBAI: Lights, camera… policy action. As India’s screens glow brighter at home and abroad, the government is quietly scripting a bigger role behind the scenes funding films, fuelling collaborations and nudging the country closer to its “create for the world” ambition. At the centre of this effort is the Development, Communication & Dissemination of Filmic Content (DCDFC) scheme, a 100 per cent centrally funded initiative designed to support film production across the country. Through this scheme, the government provides direct financial backing to projects, aiming to strengthen both mainstream and alternative storytelling ecosystems while encouraging cinematic excellence.
The implementation runs through the National Film Development Corporation (NFDC), which plays a key role in facilitating film production, including regional cinema and documentaries. Beyond the screen, the scheme also feeds into the broader economy creating jobs for local technicians, artists and service providers, and strengthening grassroots production networks across states.
The push, however, is not limited to funding alone. India’s ambition to position itself as a global content powerhouse was on display at the World Audio Visual & Entertainment Summit 2025 held in Mumbai, which brought together creators, producers, startups and global stakeholders from over 100 countries. The summit acted as a convergence point for Indian storytelling and international capital, with OTT platforms, investors and technology leaders exploring partnerships in a rapidly evolving content economy.
Complementing this is the government’s focus on audio-visual co-production agreements, which effectively operate on a public-private partnership model. By enabling Indian and international producers to collaborate, these agreements are designed to bring in investment, global expertise and advanced filmmaking practices while also giving Indian stories a wider global footprint.
Support also extends to film culture and preservation. Grants are provided for domestic film festivals recommended by state governments, alongside curated film packages, masterclasses and workshops to nurture talent and audience engagement. The NFDC further collaborates with State Film Development Corporations, offering technical expertise across the filmmaking value chain and supporting the preservation of local film heritage.
Many states, in parallel, are encouraging the development of film infrastructure including production studios often through public-private partnership models, signalling a coordinated push to build a more robust audiovisual ecosystem.
The update was shared in Parliament by Ashwini Vaishnaw in response to a query from Thirumaavalavan Tholkappiyan, outlining a multi-layered approach that blends funding, infrastructure, policy and global outreach.
Taken together, the message is clear: India is not just telling more stories, it is building the machinery to tell them bigger, better and to the world.
