Hindi
‘Drishyam:’ A dull affair
MUMBAI: Drishyam belongs to a genre, which is tried very seldom. It is a thriller involving two families and, hence, can be termed a family thriller. The film can be likened to 36 Ghante (1974), inspired by Desperate Hours or Kanoon Kya Karega (1984), which in turn was a lift from Cape Fear (1964) and such.
The film was first made in Malayalam as Drishyam (2013) following the success and acclaim and awards, it was remade in Telugu as Drushyam in (2014) followed by a Tamil remake as Papanasam (2015).
The advantage of making Drishyam, despite it being a film for limited audience, is that it has a script that can be made very economically which the makers do while also cutting down on costs with its casting of non-celebrity performers. The fact that the film needs only two or three locations further curtail the making costs.
Ajay is an uneducated (4th fail) orphan who grows up doing odd jobs to finally start his own video cable network in a small town in Goa. Married with two daughters, one of whom is adopted, he is totally devoted to his family and their wellbeing. He would sacrifice his life for their sake if it came to that. As much as he may love his family, his love for movies comes first and he even stays back in his office to watch movies all night. While watching movies, his reactions are that of a typical front-bench audience. Yes, and that effect continues when he watches a Sunny Leone movie; he immediately wants to go home to his wife, Shriya Saran.
Ajay’s daughter, Ishita Dutta, has been shortlisted by her school to go on a camp for students from various schools. Here, another boy at the camp shoots her video while she is taking a bath. He starts blackmailing her and would delete the video only if she would let him have sex with her. He tells her to be prepared for him that night. All the pleading of Ishita fails to work as the boy is determined to have his way. When Shriya walks in to the outhouse to find his daughter with the boy and realises what is happening, she too pleads with the boy. His condition is that he would delete the video and spare Ishita if Shriya complies with his wishes instead.
While attempting to get the cell phone out of his hand Ishita picks up a rod to hit the boy on his hand but ends up fatally hitting him on his head. It is a rainy night but mother and daughter decide to get rid of the body instantly and bury it in a compost ditch dug by Ajay. Ajay has a habit of putting his landline off the hook so that his movie watching is not disturbed. The two have to wait till he returns.
It is only after this stage that the film starts generating some interest as Ajay gets rid of the boy’s car and dispatches his cell phone to faraway places by dumping it on a transport carrier so that it could not be traced.
Now, not waiting for the car or cell to be discovered, he starts building alibis for himself and his family and also trains his wife and daughters to face the interrogation, which, he is sure, will be inevitable. After all, he may not be literate but the films he watches all night long have taught him a lot and it comes handy now in a kind of reverse version of Slumdog Millionaire.
Not long after, the boy’s car is found in a lake and the wheels start moving. The entire state police force is employed to find out details for, after all, a spoilt brat he may be, but he was the son of the director general of the state police, Tabu.
Ajay takes two days off with his family to create alibis involving totally unrelated people to the case: a restaurant owner, a bus conductor, a cinema projector operator etc and also makes his presence recorded at a bank ATM on the day the incident happened.
Finally, what points a finger at Ajay is a local cop who hates him and is keen to get back at him. He claims he saw Ajay drive away in the yellow car belonging to the missing boy. The family is summoned in Tabu’s presence. However, Ajay can prove his innocence as all witnesses created by him vouch for his being at their places respectively on the day of the incident. As a senior cop Tabu’s instincts tell her that what was going on was too good to be true but then, it also strikes her that the alibis were cleverly manipulated as an afterthought. But, Tabu’s belief can’t stand in court and she decides to use third degree to elicit a confession.
This is the last and interesting part, which is the final twist to the story bringing the film to a satisfactory end.
For a thriller, the film is too long drawn at 163 minutes. The first half is almost static just establishing Ajay’s two priorities: his family and his films. Though the direction good, the fact remains that the film has been made in three other languages earlier. There is nothing in the name of distractions or relief and, really, nobody of interest in the cast except Ajay; rest being unknown or little known faces. Even the so-called villain is a nondescript policeman; no strong villain, no strong hero. The songs are in the background and not of popular appeal. Editing needed to be much crisper. Dialogue is routine. Background score is good. Photography is apt.
It is a film about performances and on that count, most of the actors do well. Ajay, the vengeful cop Kamlesh Sawant, and the girl playing his younger daughter Mrinal Jadhav, excel. Ajay does not have to either show his muscles or raise a fist. Shriya and Ishita are good. Tabu playing the tough cop is okay. Rajat Kapoor is ornamental.
Drishyam has a limited appeal for a select audience with patience, which one is bound to have after paying high admission rates at high-end multiplexes, which is where Drishyam can expect to find its audience to some extent.
Producers: Kumar Mangat Pathak, Viacom 18 Motion Pictures, Abhishek Pathak.
Director: Nishikant Kamath.
Cast: Ajay Devgn, Tabu, Shriya Saran, Rajat Kapoor, Ishita Dutta, Kamlesh Sawant, Mrinal Jadhav.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
