International
Council of Europe to unveil new TV and streaming co-production convention
Series Mania Forum to host landmark signing to boost global TV collaboration
LILLE: The small screen is getting a big policy push. At this year’s Series Mania Forum in Lille, Alain Berset will take centre stage to chair the opening ceremony for a new international convention aimed at reshaping how television and streaming series are co-produced across borders.
Set for March 26 at the Théâtre Marie Curie in Lille Grand Palais, the signing marks the debut of the first legal framework dedicated specifically to the independent co-production of series. In an industry where stories travel faster than ever, the move aims to make collaboration smoother, fairer and more transparent.
Backed by the Council of Europe, the convention is designed to strengthen cultural ties, give independent producers a firmer footing, and bring greater clarity to deals in a rapidly evolving content landscape. With streaming platforms fuelling a surge in global storytelling, the timing feels deliberate.
Council of Europe secretary general Alain Berset, underscored the cultural heft of series today, noting how they carry voices and viewpoints across borders. He called on member states and countries beyond Europe to sign on, framing the initiative as a way to turn culture into a tool for cooperation and democratic exchange.
For Series Mania founder and general director Laurence Herszberg, hosting the signing is both symbolic and strategic. She described the convention as a step that could widen the range of stories reaching audiences, staying true to the forum’s long-standing mission of championing diverse storytelling.
The ceremony will unfold alongside the Lille Dialogues, a high-level summit that gathers policymakers and industry leaders to debate the future of Europe’s audiovisual sector. Berset is also set to deliver the opening address there, adding political weight to a week already rich in creative ambition.
In short, as screens multiply and borders blur, Europe is putting a framework in place to ensure that storytelling keeps pace, collaboratively and coherently.
International
Russia-India cinematic spectacle Persimmon of My Love set for grand Moscow debut
Hindi cinema style musical revives Indo-Soviet cinema ties for today
MUMBAI: A new chapter in cross-border storytelling is set to unfold as Persimmon of My Love gears up for its premiere in Moscow on 1 April 2026, marking the first large-scale cinematic collaboration between Russia and India in decades.
Positioned as a modern nod to the cultural exchange that once brought Indian classics to Soviet audiences, the film blends Hindi cinema flair with Russian storytelling, aiming to rekindle a long-standing cinematic friendship.
Directed by Marius Weisberg, the musical comedy follows two brothers navigating a lively world of music, family and romance. The lead roles are played by Demis Karibidis and Mikhail Galustyan, with Karibidis also contributing as a screenwriter.
Shot entirely in India, the production leans heavily into Hindi cinema style spectacle. Filming took place across Mumbai studios and the cities of Udaipur and Jodhpur, whose architecture was used to create the fictional setting of Khurmada. A crew of over 350 worked on the project, with large-scale sequences featuring up to 1,000 extras.
The film also brings Indian creative talent into the mix. Dance sequences are choreographed by Jay Kumar, while music by Zurab Matua features songs in both Hindi and Russian, adding to its cross-cultural appeal.
Backed by TNT channel, MyWayStudio and the Russian Cinema Fund, the project reflects a broader push to strengthen cultural ties between the two countries.
With its mix of colour, comedy and cross-border collaboration, Persimmon of My Love is not just a film release but a reminder that cinema, much like music, travels well across borders.
