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Campaign regulations issued for 81st Academy Awards

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MUMBAI: Regulations for marketing campaigns for the upcoming 81st Academy Awards were distributed to film companies last week by the Academy of Motion Picture Arts and Sciences. The only significant changes from the previous year apply to eligible songs and scores.


For 2008, CDs of eligible scores may be distributed to voting members of the Music Branch anytime prior to the nominations announcement on 22 January, 2009. Following the announcement, the nominated scores may be distributed to all voting members of the Academy.


In both cases, each music track must be titled, include the name of the composer(s) and be identical to the music used in the finished film. The CD may contain only music written by the eligible composer(s). Music written by other composers, licensed music or music that is otherwise ineligible for award consideration, is not permitted.


CDs of nominated songs also may be distributed to all voting members, following the same guidelines as for nominated scores. Distribution of eligible songs prior to the nominations announcement is not permitted, though as a result of a rule change announced in June, the Academy itself will be sending DVDs containing film clips featuring the songs to Music Branch members during the nominations balloting phase. The DVDs will contain the same clips to be screened at the annual voting event at which branch members may cast their nominations ballot in person.


Neither video excerpts nor sheet music may be sent at any time. In 2007 all audio and video recordings and sheet music were prohibited for the categories.


Campaign regulations are issued by the Academy each year to ensure fairness in the Awards competition and to remind all involved that the Academy’s decisions are based solely on the merits of the eligible films and achievements. Violations of the regulations are subject to penalty, though in recent years the level of compliance has been very high.


Complete regulations for all categories can be viewed online at www.oscars.org/regulations/.


The Oscars will be presented on 22 February, 2009, at the Kodak Theatre at Hollywood and Highland Center and televised live by Star Movies in India. The Oscar presentation will also be televised live in more than 200 countries worldwide.

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Hindi

Remembering Gyan Sahay, the lens behind film, television and advertising

From a puppet rabbit selling poppadums to Hindi cinema, he framed it all.

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MUMBAI: There are careers, and then there are canvases. Gyan Sahay, the veteran cinematographer, director, and producer who passed away on 10 March 2026 in Mumbai, had one of the latter. Over several decades in the Indian film and television industry, he turned lenses, lights, and the occasional puppet rabbit into something approaching art.

A graduate of the Film and Television Institute of India (FTII) in Pune, Sahay built his reputation as a director of photography across a career that stretched from the early 1970s all the way to the digital age. He was the kind of craftsman who understood that a well-composed shot is not merely a technical achievement but a quiet act of storytelling.

For most Indians of a certain age, however, Sahay will forever be the man behind the rabbit. His direction of the iconic long-running television commercial for Lijjat Papad, featuring its now-legendary puppet bunny, gave the country one of its most cheerfully persistent advertising images. It was the sort of work that sneaks into the national subconscious and takes up permanent residence.

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His big-screen credits as cinematographer include Anokhi Pehchan (1972), Pagli (1974), Pas de Deux (1981), and Hum Farishte Nahin (1988). In 1999, he stepped behind a different kind of camera altogether, making his directorial debut with Sar Ankhon Par, a drama that featured Vikas Bhalla and Shruti Ulfat, with a cameo by Shah Rukh Khan for good measure.

On television, Sahay was particularly prized for his command of multi-camera production setups, a skill that made him a go-to technician for large-scale shows and reality programmes. In an industry that has never been especially patient with complexity, he was the calm hand on the rig.

In later life, Sahay turned teacher. He participated regularly in masterclasses and Digi-Talks, often hosted by organisations such as Bharatiya Chitra Sadhna, sharing hard-won wisdom on cinematography, the comedy of timing in a shot, and the sweeping changes brought by the shift from celluloid to digital. He was also said to have been involved in a project concerning a biographical film on Infosys co-founder N.R. Narayana Murthy.

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Tributes from the film industry poured in following the news of his passing, with colleagues remembering him as a senior cameraman who served as a rare bridge between two entirely different eras of Indian cinema. That is, perhaps, the finest thing one can say of any craftsman: he kept up, and he brought others along with him.

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