Hindi
Bewakoofiyaan: The title says it all
MUMBAI: Bewakoofiyaan is another Yash Raj Films production, after Gunday, that invests in newer, younger stars. As the stars in these films grow in stature and following, so does the shelf value of these films. Since such films are made with a tight control on the budget and are backed by the same marketing machine that the company’s major films get, YRF is usually safe with the ventures even if a certain film does not make it at the box office.
Bewakoofiyaan is a romantic comedy in that Ayushmann Khurrana and Sonam Kapoor love each other. When Khurrana is promoted to the post of senior executive at the airline where he works, he celebrates by acquiring a car to replace his bike. Sonam’s talent lies in finance and she works for a bank. They have been dating for two years and now that Khurrana has been promoted, it is time to take him to her father, Rishi Kapoor.
Rishi is a freshly retired IAS officer whose grouse is that he never got a decent posting in his career. He has his own set ideas about what kind of man his daughter should marry and has made a dossier of suitors for her of guys who have minimum income of 25 crore! The first hurdle Khurrana faces is that he earns about 10% less than Sonam and that makes him totally not suitable according to Rishi. After that, everything about Khurrana is a negative as far as Rishi is concerned. However, since Sonam is determined to marry Khurrana, Rishi sets terms and a timeframe for him to prove himself suitable to be his son in law.
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Producer: Aditya Chopra. Director: Nupur Asthana. Cast: Rishi Kapoor, Aushmann Khurana, Sonam Kapoor.
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Every day is a test now for Khurrana. Tutored by Sonam on how to deal with Rishi, he lets Rishi have his way, even letting him win in a game of squash. That is when the worst happens. Khurrana’s airline sacks 1200 employees and he is one of them. The logic behind sacking a just promoted executive is that, in his salary, the company can afford three freshers! Confident that he will land another job in matter of time, Khurrana survives on his credit card for a while until he reaches his three lakh credit limit which, as luck would have it, happens when he has asked Rishi out for lunch.
Khurrana now depends on Sonam for his house rent, car installment, fuel, pocket money and everything else. Yet, no job is forthcoming. Those which are coming are not to his liking. There is bound to be pressure on the relationship. While he is scoring brownie points with Rishi, somewhere along the way, his romance is on test.
The problem with Bewakoofiyaan is that, it is not a romance in the making which, since centuries, is exciting to watch. The script has too many contradictions, more so in Rishi’s character. The music, which is a must in any Indian film but essential in a romantic film, is a total let down with the lyrics making no sense. Dialogue is uninspiring. Again, something that a romantic film needs is solid chemistry between its lead characters and here there is none of that between Sonam and Khurrana. Both fall short in performances as well. The one who gets around comfortably is Rishi, but then, he is a veteran.
While the film sags throughout, it becomes a little watchable only during last 20 minutes or so. Even this long weekend will not help Bewakoofiyan much at the box office.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
