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B4U forays into film distribution, plans production

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MUMBAI: B4U Television Network, which owns and operates a movie and a music channel, is venturing into the film production

and distribution business at a time when the industry is on a cost-correction course.

As a major chunk of the film producers have decided to withhold their new releases on multiplexes, B4U has decided to step in with its maiden distribution product. Ek Se Bure Do, a small budget film, will find way into the theatres tomorrow with Filmland Entertainments entering into a commercial arrangement with B4U.


Says B4U Television Network India CFO Vijay Thakkar, “Yes, this is just the stepping stone.To embark on a big journey, one has to start with a few small steps.”


Was the network taking the release of Ek Se Bure Do as a chance to get into the distribution sector? “To a certain extent yes, but most importantly we take this as a perfect juncture to diversify our activities,” says Thakkar.


B4U plans to distribute 8-10 Hindi films a year, but the scale up will be done very cautiously. “We are in plans to expand this business and, for a start, are currently talking to a couple of filmmakers. If all goes well, we will release these films in June-July,” says Thakkar.


B4U will also get into Hindi film production during the course of the year. “We have lined up 2-3 movies. We are looking at producing small-budget films. The plan is to add one more activity into the company. In any case, we have to source content for our movie channel,” says Thakkar.


B4U, which has been low on acquiring movie telecast rights for India, purchased 300 films last year. “Some of the titles included new movies like Victoria No. 203 and Anamika.”


B4U has been struggling with its two channels in India and has made no major investments to beef up content or distribution in the marketplace. The network‘s overseas operations, however, have been on course.

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Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation

Almighty Motion Picture taps Karan Vyas to script Marico story

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MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.

Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.

At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.

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The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.

The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.

Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.

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With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger

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