Hindi
Airtel signs content deal with Kannada film Accident
BANGALORE: Airtel has announced a unique association with the yet-to-be released Kannada movie Accident.
According to this deal, Airtel will be providing exclusive content from the film to its customers in Karnataka in the form of ringtones, hello tunes, wallpapers, etc.
Since the story of the conventional masala flick revolves around a hero who has lost his wife in an accident, the Bangalore city traffic police (BCTP) has requested its actor-director Ramesh Arvind to be the city traffic police brand ambassador.
The BCTP will soon be launching a traffic awareness campaign for which some ad agencies have already pitched. In an effort to create awareness and help promote safe driving, the BCTP spends around Rs 10 million of its own funds, plus attracts a lot of sponsors.
The promotion partners are Zee Kannada and Radio Mirchi. While Zee Kannada will be promoting the film on television, Radio Mirchi will be doing it on FM radio.
The audio album of the movie Accident will be released soon by Anand Audio, before the April 2008 release of the film.
Airtel has around 6.5 million subscribers in Karnataka as per the last reported figures, and Bharati Airtel Karnataka mobile services CEO V Venkatesh claims that the number is now around 7 million, the largest by a single service provider in any state in India.
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
