International
AFM to launch 5-day conference at film market 2011
MUMBAI: The American Film Market (AFM) will launch a new five-day conference program at the 2011 market set scheduled for 2 to 9 November in Santa Monica.
The inaugural AFM Conference Series will cover five topics spanning from treatment to screen. The AFM‘s 8,000 attendees will have the opportunity to hear from the industry‘s global thought leaders, decision makers and experts who all converge annually at the AFM.
The AFM Conference Series, scheduled from to 8 November will comprise the Finance Conference, Production Conference, Marketing Conference, Distribution Conference and Pitch Conference.
The AFM Conference Series will enhance the experience for AFM attendees, offering tremendous value, knowledge, insight and direct access to global luminaries.
In addition, AFM will introduce an Industry Conversations programme comprising 14 intimate, interactive and informative discussions led by visionaries, trendsetters and experts, which will be offered free to market attendees daily.
“The AFM Conference Series and Industry Conversations are two significant initiatives that will bring greater value and benefit to our thousands of attendees.
International
Russia-India cinematic spectacle Persimmon of My Love set for grand Moscow debut
Hindi cinema style musical revives Indo-Soviet cinema ties for today
MUMBAI: A new chapter in cross-border storytelling is set to unfold as Persimmon of My Love gears up for its premiere in Moscow on 1 April 2026, marking the first large-scale cinematic collaboration between Russia and India in decades.
Positioned as a modern nod to the cultural exchange that once brought Indian classics to Soviet audiences, the film blends Hindi cinema flair with Russian storytelling, aiming to rekindle a long-standing cinematic friendship.
Directed by Marius Weisberg, the musical comedy follows two brothers navigating a lively world of music, family and romance. The lead roles are played by Demis Karibidis and Mikhail Galustyan, with Karibidis also contributing as a screenwriter.
Shot entirely in India, the production leans heavily into Hindi cinema style spectacle. Filming took place across Mumbai studios and the cities of Udaipur and Jodhpur, whose architecture was used to create the fictional setting of Khurmada. A crew of over 350 worked on the project, with large-scale sequences featuring up to 1,000 extras.
The film also brings Indian creative talent into the mix. Dance sequences are choreographed by Jay Kumar, while music by Zurab Matua features songs in both Hindi and Russian, adding to its cross-cultural appeal.
Backed by TNT channel, MyWayStudio and the Russian Cinema Fund, the project reflects a broader push to strengthen cultural ties between the two countries.
With its mix of colour, comedy and cross-border collaboration, Persimmon of My Love is not just a film release but a reminder that cinema, much like music, travels well across borders.
