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Adlabs partners ImaginAsian Ent for overseas movie theatre chain

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MUMBAI: Reliance ADAG‘s Adlabs Films Ltd, through its US subsidiary Adlabs Films USA, has signed a partnership deal with ImaginAsian Entertainment, Inc, a player in promoting Asian Pacific American culture to mainstream America.


Adlabs will operate a 240-screen movie theatre chain in the US from the second quarter of 2008. As part of its US strategy, Adlabs will show Hollywood films as well as cinema from South Asia and East Asia. ImaginAsian, with its marketing and distributing of Asian Pacific content, will supplement, support and provide content related to South Asia and East Asia.


The deal was jointly announced in New York by ImaginAsian Entertainment COO and president J Edward Lee and Adlabs Films USA business head (North America) Uday Kumar.


Kumar said that the partnership could allow Adlabs and ImaginAsian to build significant scale in the market, and provide the opportunity to leverage and grow their collective assets, including the theatres and cable TV network.


“Adlabs‘ entry in the US market marks yet another major Asian industry leader demonstrating their commitment to growing the Asian American media space,” said Lee.

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Dhurandhar returns to theatres worldwide on March 13 ahead of Dhurandhar The Revenge release

Jio Studios re-releases blockbuster across 500 screens globally before sequel

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MUMBAI: The spy saga of Dhurandhar is gearing up for a big-screen encore before its next chapter arrives.

Ahead of the release of Dhurandhar The Revenge on March 19, Jio Studios and B62 Studios are bringing the original Dhurandhar back to cinemas worldwide in a rare international theatrical re-release.

The global blockbuster is returning across nearly 500 screens, including around 250 in India from March 12 and another 250 overseas beginning March 13.

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For fans of the franchise, the move offers a chance to revisit the film that ignited the high-octane spy-action universe just days before the sequel lands in theatres. It also sets up a rare back-to-back big-screen experience, allowing audiences to relive the original before diving straight into the next chapter.

While re-releases of popular films are occasionally seen in India, international re-runs of Hindi films remain uncommon. The scale of the rollout reflects the growing global appetite for the franchise.

In North America alone, Dhurandhar will return to theatres across nearly 185 screens, highlighting the strong anticipation surrounding the upcoming sequel.

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The excitement is set to build further with special Wednesday premiere shows of Dhurandhar The Revenge scheduled across the US and Canada on March 18, a day ahead of its global release. Many of these premieres will be hosted on premium large format screens, featuring wall-to-wall displays, immersive sound systems such as Dolby Atmos, enhanced projection and luxury seating.

These formats are typically reserved for major Hollywood event films, and early bookings suggest strong demand with several shows already sold out.

The recently released trailer of Dhurandhar The Revenge has also sparked buzz among exhibitors and trade circles, with expectations running high for the film’s international performance.

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Dhurandhar The Revenge is written, directed and produced by Aditya Dhar. The film is produced by Jyoti Deshpande and Lokesh Dhar.

Jio Studios presents a B62 Studios production, an Aditya Dhar film.

The spy-action thriller will release worldwide on March 19, 2026, in five languages including Hindi, Tamil, Telugu, Malayalam and Kannada.

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The film arrives in theatres globally on the occasion of Gudi Padwa and Ugadi, just ahead of Eid, setting the stage for a festive box office run.

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