Hindi
Adlabs partners ImaginAsian Ent for overseas movie theatre chain
MUMBAI: Reliance ADAG‘s Adlabs Films Ltd, through its US subsidiary Adlabs Films USA, has signed a partnership deal with ImaginAsian Entertainment, Inc, a player in promoting Asian Pacific American culture to mainstream America.
Adlabs will operate a 240-screen movie theatre chain in the US from the second quarter of 2008. As part of its US strategy, Adlabs will show Hollywood films as well as cinema from South Asia and East Asia. ImaginAsian, with its marketing and distributing of Asian Pacific content, will supplement, support and provide content related to South Asia and East Asia.
The deal was jointly announced in New York by ImaginAsian Entertainment COO and president J Edward Lee and Adlabs Films USA business head (North America) Uday Kumar.
Kumar said that the partnership could allow Adlabs and ImaginAsian to build significant scale in the market, and provide the opportunity to leverage and grow their collective assets, including the theatres and cable TV network.
“Adlabs‘ entry in the US market marks yet another major Asian industry leader demonstrating their commitment to growing the Asian American media space,” said Lee.
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
