Hindi
3 lessons to learn from Hollywood: Shah Rukh
MUMBAI: Bollywood Badshah Shah Rukh Khan today stressed the need for greater synergy between Hollywood and Bollywood but said what India needs is expertise and experience more than investments.
In his keynote address, Shah Rukh listed some fields in which this could be achieved: treating screenplay writing as a science and not merely an art; using VFX and animation to its full potential; and improving the science of marketing to build a symbiotic relationship with Hollywood. 
Khan staunchly defended the star system in India and the United States and said this had sustained the cinemas in the two countries.
Khan referred to Jim Gianopolous of Fox Entertainment quoting him on seeing films being akin to brushing teeth in the morning in India and said entertainment had become the most important need of the people in India after ‘roti, kapda aur makaan’.
He said entertainment was being seen as the backbone of the economy with the country moving forward positively. He also referred to many Indian film conglomerates like UTV, Reliance ADAG and Studio18 teaming up with Hollywood giants to make films and said this emphasized the need for synergy.
He strongly criticized the use of the word cross-over films and said he had never been able to understand what it implied. At the same time, he said that Indian films could not cross the seven seas unless they learnt that three-hour films full of song and dance will not necessary sell in other countries. There was clearly a need for quid pro quo from the side of Hollywood as well, and so producers from there should be allowed to make films here.
Hindi
Hansa Entertainment launched to produce across OTT, TV and film
New venture from R K Swamy Hansa Group eyes multi-language stories for digital-first audiences.
MUMBAI: Hansa Entertainment has just stepped into the spotlight because when a legacy media house decides to script its next act, even the credits get excited. Hansa Entertainment Private Limited has been incorporated to develop and produce original programming across digital, television, OTT platforms and theatrical features. The company will create short-running series, long-running series and original films for OTT, alongside standout theatrical ventures. It will also launch a podcast platform called Hansa Spotlight and produce content for the fast-growing vertical drama format. Stories are initially planned in Hindi, Tamil, Telugu, Malayalam, Bengali and Kannada.
The venture is founded by Sruti Swamy and Siddharth Swamy, drawing on the rich legacy of Hansa Vision and the broader R K Swamy Hansa Group. Sruti brings creative expertise with a master’s in architecture, interiors and design from Milan and a postgraduate degree in business management from the Indian School of Business. Siddharth contributes a data-driven perspective, having studied data science at Imperial College London.
Sujatha Narayanan has been appointed CEO of Hansa Entertainment. With over two decades of experience in creative content curation and production across film and OTT, she is also a well-known film columnist and media entrepreneur.
R K Swamy Hansa Group executive chairman Srinivasan Swamy said, “The launch of Hansa Entertainment marks an exciting new chapter. The new entity is the brainchild of the next generation and will be independently managed by Sruti Swamy, who is the Director and the newly appointed CEO.”
Hansa Entertainment director Sruti Swamy added, “I am very optimistic about the future of Hansa Entertainment, given the content explosion and the opportunities offered by new technologies for production.”
Hansa Entertainment director Siddharth Swamy noted, “The idea is to grow a contemporary production house that creates compelling stories for today’s multi-platform audiences while drawing inspiration from the rich storytelling traditions that audiences have appreciated over the years.”
Hansa Entertainment CEO Sujatha Narayanan said, “Hansa Entertainment will evolve as a story-first, IP-driven entity. We have already put together a smart team of interesting and dynamic creators who will helm our vertical dramas, shows and films.”
In the ever-evolving world of Indian entertainment, where stories now travel faster than the scripts that birth them, Hansa Entertainment is stepping onto the stage with fresh ink and big ambitions proving that even the best legacies know when it’s time for a compelling sequel.
