MAM
Zuari Agro Chemicals launches campaign for farmers
MUMBAI: Zuari Agro Chemicals Limited (ZACL) has rolled out the Jai Kisaan Ann-Dhan-Sampann TV commercial to commemorate 50 years of brand Jai Kisaan and to bring out the ‘business-to-farmer’ transformation of the agri business led by the Adventz Group’s flagship company.
The one-of-a-kind integrated farmer-centric TV commercial, Ann-Dhan-Sampann captures how enriched and fulfilled farmers mean a prosperous India; it highlights the mission of brand Jai Kisaan to enable farmers produce high-quality crops. For a nation that is coming back in realising its renewed potential in the agrarian economy, the mission has been crucial in charting a course in bettering lives within the farming community.
ZACL managing director Sunil Sethy says, “For 50 years Jai Kisaan has been a key driver to address the agricultural requirements of a growth-intensive nation. Jai Kisaan has been consistently delivering quality products and services across India. A campaign such as Ann-Dhan-Sampann essentially conveys to our stakeholders the fundamental transformation that Zuari Agro Chemicals, thereby Jai Kisaan, has undertaken — moving from a purely B2B company to establishing direct connect with the farmers. Over the years we have been working towards such a goal and our Jai Kisaan Junctions bear testimony to the resurgence. Through them we have established one-stop shop for farmers and farm-support services. We have now set a path and aim to be the single-largest facilitator for the farmers, either by manufacturing or sourcing agri-inputs and partnering with farmers, to achieve the farm economy’s full potential.”
Created and produced by R K SWAMY BBDO, the TVC-led campaign targets stakeholders such as policy makers, business partners, FIs and employees. It visualises how Jai Kisaan has helped turn farmers into agriculturists, educating them on scientific techniques, providing them new-age technologies and experiential farms. Through Jai Kisaan, Adventz today is a nation-building partner, supporting an agri-centric economy.
The Ann-Dhan-Sampann campaign amplifies the deep connection between agriculture and the values of Indian way of life; its essence is in its festive and earthy song set to an Indian tune, supporting the story of agriculture and the farmers here. The 60-second film showcases Jai Kisaan’s role as a national brand, with shots representing all major crops in full bloom, across regions. To be aired in Hindi across national and regional news channels, Ann-Dhan-Sampann subtly captures Brand Jai Kisaan supporting and assisting the entire journey of farmers with a host of products, retail outlets, knowledge of best practices and technology, and helpful salahkaars (consultants).
The Ann-Dhan-Sampann TVC outlines Jai Kisaan’s overall role in empowering the Indian farmer, not just in the fields but also in his daily life. Be it in opportunities in R&D, soil health and collaborative knowledge-sharing, Jai Kisaan has been at the forefront of such visible changes. With Jai Kisaan Junctions, as showcased in the commercial, ZACL has effectively put in place a well-networked outreach programme that assists the farmer in his livelihood.
Brand Jai Kisaan is just not an entity that contributes to the yield but embodies the Adventz Group’s agri-business vision to be the one-stop solution for the farm economy. With Jai Kisaan, ZACL upholds the mission to create value for farmers and stakeholders by providing integrated agri solutions to all farm needs.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
