MAM
ZOYA – A Tata Product introduces “Rhapsodie”
Mumbai: ZOYA from the House of Tata, presents Rhapsodie, an artistic collection characterized by delicate fluid designs and fascinating rare stones. It is inspired by the celebrated techniques of haute cuisine, reimagined into enticing forms of haute joaillerie. With an abstract interpretation of gourmet techniques such as dripping, brushing, layering, scaling, wrap and roll, pinch and fold, this summery collection redefines the rules of fine jewellery with versatile and wearable pieces, which are perfect for brunches and casual outings.
Celebrated interior designer Susanne Khan and master chef Sarah Todd joined ZOYA’s Brand Head, Amanpreet Ahluwalia at the launch of this exquisite collection.As a founder of India’s first and most unique design concept store, Charcoal Project, Sussanne’s focus on design and creativity found synergy with ZOYA’s own approach to creation of collections while Sarah, an internationally acclaimed restaurateur and chef was the perfect match for the event with gourmet plating techniques being the focal point of Rhapsodie.
Said Sussanne Khan, “The collection is a rare visual treat. As a designer I appreciate its uniquely sweeping forms, colors and textures. Also, the brilliance of the stones – rutilated quartz, peridots, tiger eyes and briolettes in interesting shapes and forms, make the pieces truly alluring.The use of refined technology and fine detailing have created a distinguished line of contemporary masterpieces that blend graceful femininity with industrial modernity.”
Sarah demonstrated various gourmet techniques that have inspired the collection to Sussanne and guests present at the event. Post which, the guests also tried their hand at different plating techniques. The collectionwhich is designed for a quintessential ZOYA woman and is an ode to her passion and creativity,features a stunning variety of chic yard chains, an array of playful rings and earrings, differentiated bracelets and exquisite pendants.
Speaking at the event Sarah Todd said, “I am excited to be at the ZOYAcollection launch. I admire the creativity and craftsmanship reflected in this stunning collection, Rhapsodie, which translates the richand diverse techniques of gourmet, into exquisite works of art. It is a creative concept and we have tried to show some of these techniques here today that have inspired the beautiful designs in this collection.”
Concluded Amanpreet Ahluwalia, Brand Head, ZOYA, “Rhapsodie is a unique and artistic collectioninspired from different techniques of gourmet. It is characterized by fluid designs and differentiated texturesrealized through exquisite craftsmanship. It also introduces an interesting array of precious stones in fine jewellery, which are not usually seen in India. Meant fora modern, erudite woman who is a connoisseur of art, this collectionis a tribute to her love, her passion, her fire and her creativity.”
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
