Ad Campaigns
Zoomcar unveils #SheDrives campaign ahead of Women’s Day
MUMBAI: Ahead of the International Women’s Day, the Bangalore-based self-drive car rental company, Zoomcar has launched a campaign to facilitate women’s access to personal mobility, titled #SheDrives.
The campaign encourages more and more women drivers to hit the roads by helping them complete the entire spectrum of learning how to drive via their neighborhood licensed driving school and helping them own a car by subscribing to one.
Inviting women to conquer the roads, Zoomcar is providing 10 women with 3 months’ free car subscription from ZAP Subscribe.
Those women who wish to subscribe to a car and have procured a driving license in the past 6 months can have their fee reimbursed from Zoomcar as well, simply by showing the receipt of the driving school.
Commenting on the novel campaign, Zoomcar co-founder and CEO Greg Moran said, “Women play a pivotal role in all aspects of socio-economic development. However, their access to personal mobility has always been challenged, thus limiting their growth and leading to several challenges. To the same end, on the occasion of the International Women’s day, we have launched the #SheDrives campaign to facilitate a woman’s access to personal mobility. The campaign will address two critical aspects of personal mobility for women, firstly, having a personal vehicle and secondly, the skill to drive. To the same end, we are not only providing free subscription to cars under ZAP Subscribe but also sponsoring the driving school fee for women drivers. Our motto is simple; #SheDrives her ambitions, #SheDrives motivation in the family, #SheDrives our world, to her mobility is the key!”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
