Brands
Zoomcar introduces new product category with 50% lower pricing
Mumbai: Zoomcar, the leading marketplace for car sharing in emerging markets, has announced a new product category on its platform called the Thrift Store. This new product category is a powerful move by the recently NASDAQ listed company, Zoomcar, offering up to 50% lower pricing for same day bookings and up to 30-45% off for next day bookings paving the path to new found affordability and accessibility for guests. Zoomcar is available across 45+ cities in India including delivery to guests at transit points like airports and railway stations with a comprehensive portfolio of cars across categories – Hatchbacks, Sedans, MUVs, SUVs, EVs, and Luxury cars.
Compared to cab rentals who typically have surge pricing for immediate demand, this innovative pricing offering is set to transform the landscape of self drive car sharing with a customer first approach making it more affordable and enjoyable. Local hosts on the Zoomcar platform have the ability to opt into this feature to increase the usage of their vehicles during the weekdays with an expectation of increasing their overall earnings.
Designed to reinforce the relative value and competitive pricing of self-drive, Thrift Store’s transparent and predictable new affordable pricing structure, aims to build trust and foster long-term relationships with its valued customers.
Zoomcar co-founder & CEO Greg Moran said, “We want to put the pedal to the metal with Thrift Store where guests can experience the freedom of spontaneous self drive travel. It is a game changer for our local hosts too, making their cars instantly available for bookings while maximizing their earnings and contributing to a more sustainable and efficient car-sharing ecosystem. This is not a one time marketing campaign but an always on product offering as Zoomcar remains fully committed to making the self-drive experience not just convenient but also fully affordable to the everyday consumer.”
Zoomcar president Adarsh Menon added, “Zoomcar’s Thrift Store is our solution to offering one of the most convenient & cost effective travel options especially given the freedom and privacy of self drive. We want our customers to feel confident while driving a car worry free without the fear of unexpected costs, breaking the bank or even owning it. For the hosts, it is our endeavor and promise to provide them an increase in bookings and sustained income.”
A recent report from Zoomcar also shared an industry leading NPS with an average trip rating of nearly 4.7. The Thrift Store product launch is a testament to Zoomcar’s commitment to customer-centric innovation and its broader focus toward building a stronger self-drive car sharing ecosystem.
Brands
Parle-G celebrates Bihu with music-led campaign rooted in culture
Two-part films blend nostalgia and storytelling to capture Assam’s festive soul
MUMBAI: Parle-G has turned to music, memory and meaning in its latest campaign celebrating Bihu, offering a culturally rooted tribute that goes beyond typical festive advertising.
Created by Thought Blurb Communications, the two-part campaign builds on the brand’s long-standing thought of finding joy in others’ happiness. It begins with a music-led prequel and culminates in a narrative-driven film that explores the emotional essence of the festival.
The campaign opened with a two-and-a-half-minute Bihu music video featuring Partha Hazarika, with music composed by Nilotpal Bora and vocals by Dikshu. Rather than positioning itself as a conventional brand piece, the video leaned into authenticity, capturing the vibrancy and rhythm of Bihu. Viewers also drew emotional parallels to Zubeen Garg, whose absence lent the film a nostalgic undertone. The response was swift, with over 12 million combined views across YouTube and Instagram within a week.
Building on this momentum, the main film tells the story of Ahir, a musician struggling to compose a Bihu song within the confines of a studio. His journey takes him into the open landscapes of Assam and eventually to the banks of the Brahmaputra, where a boatman helps him rediscover the true spirit of Bihu. The narrative underscores a simple idea that the festival cannot be manufactured in isolation, it must be experienced in nature, community and shared joy.
Speaking about the campaign, Parle Products vice president Mayank Shah said the initiative aims to celebrate not just the festival but the emotion behind it. He noted that Bihu reflects the idea that joy multiplies when shared, a theme that sits at the heart of the story.
From the agency side, Thought Blurb Communications chief creative officer Vinod Kunj said the team sought to tap into Assam’s cultural pulse, acknowledging the emotional void left by the absence of Zubeen Garg while celebrating the enduring spirit of the festival.
Adding to this, Thought Blurb Communications national creative director Renu Somani Karwa said the campaign draws from deeply human stories, where small acts of generosity become powerful expressions of connection.
Meanwhile, Thought Blurb Communications executive creative director Auryndom Bose highlighted the importance of nature in shaping Bihu’s identity, noting that the film attempts to capture how music and movement emerge organically from the landscape itself.
With this campaign, Parle-G leans into cultural storytelling with a lighter brand footprint and a stronger emotional core. By placing music and community at the centre, it offers a reminder that some stories are best told not in studios, but in the shared rhythms of real life
