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Zoo Media wins creative & branded content mandate for Kingfisher Premium and Ultra
Mumbai: Two of The Zoo Media Network’s agencies, FoxyMoron and The Rabbit Hole, have won the creative and branded content mandate for its flagship products, “Kingfisher Premium” and “Kingfisher Ultra.” The mandates were won following a multi-agency pitch.
As a part of the mandate, creative and performance digital agency FoxyMoron will handle the creative mandate from the agency’s Gurgaon office, and the branded content mandate, which was won by the network’s video content solutions agency, The Rabbit Hole, will be handled out of its Mumbai headquarters.
Kingfisher Premium has been the flagship product of United Breweries for over four decades, while Kingfisher Ultra, launched in 2009, is the premium lager brand.
Commenting on the massive win, Zoo Media & FoxyMoron co-founder Pratik Gupta said, “In the thick of intense competition, Zoo’s agencies have stood out for their insight-driven, creatively layered, integrated strategies. Our teams are geared to make the brand contemporary and relatable to young urban India.”
United Breweries chief marketing officer Debabrata Mukherjee commented, “We are excited to have the Zoo Media network as a partner and look forward to doing some impactful work together.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
