MAM
Zoo Media appoints Satya Koniki as head of global delivery
Mumbai: Zoo Media, India’s largest independent digital agency network, is pleased to announce the appointment of Satya Koniki as the head of global delivery. Satya will be responsible for establishing global delivery centres (GDCs) that will leverage India’s finest talent and offshoring capabilities to serve independent agencies worldwide.
Satya Koniki is a seasoned professional with over 20 years of multi-faceted industry experience and expertise in global operations. Previously, he held key positions in global companies such as HCL, Wunderman, and Hogarth in India and e-commerce startups like Chegg and A1Books in the USA. His efficiency in offshoring, fostering robust agency partnerships, managing high-profile clients, and navigating the complexities of digital marketing will add tangible business value to the Zoo Media team.
Satya commented on his new role, “Setting up global delivery hubs is about identifying talent, building teams at scale, tailoring processes and adapting to changing market dynamics to deliver client solutions – with Zoo Media, most of these are covered, so I am excited to push forward”.
Satya’s responsibilities will encompass various regions within the Zoo Media Network, with a critical focus on Zoo global delivery. The network already has a team based in the US aiming to centralise offshore services.
Satya’s role involves overseeing seamless operations worldwide, beginning with Indian centres and later expanding to different regions. He is adept at creating customised delivery centres to meet client needs and requirements, “It’s about fostering flexibility and preparedness, ensuring that business operations can thrive regardless of external challenges, thereby delivering valuable services to clients,” he added.
Satya will work closely with cross-functional teams across sales, HR, finance, and client servicing. He will be reporting directly to Zoo Media co-founder Suveer Bajaj.
“Our Global Delivery Centres (GDCs) aim to create value for independent agencies worldwide by providing high-quality output through resource augmentation. Considering Satya’s expertise in building offshore centres of excellence, we look forward to him strengthening Zoo Media’s global positioning as a reliable partner,” said Zoo Media co-founder Suveer Bajaj.
Satya’s previous work includes successfully establishing Microsoft ad-support centres in Costa Rica in 2022 and four WPP Hubs globally within a year for team Nokia in 2010. Before moving to India, he was instrumental in setting up the critical rental publisher infrastructure for Chegg Inc. He also played a pivotal role in establishing a pioneering independent book marketplace in 2004.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
