AD Agencies
Zone Media brings on Sahil Bisht as global sales director to turbocharge global sales and scale new market frontiers
MUMBAI: Zone Media has put a new engine in its global growth machine. The adtech and media solutions firm appointed Sahil Bisht as its global sales director, signalling a bold move to supercharge sales across continents.
Bisht steps into the role with over 12 years of experience that spans aviation, media, and performance marketing. With stints at Lufthansa Airlines, Genpact India, Business Standard, Admitad India, and KIT Global, he brings a toolkit of cross-industry know-how and a reputation for building scalable, results-driven sales ecosystems.
“From the moment we met Sahil, it was clear he brings more than just experience. He brings vision, integrity, and an intuitive grasp of what it takes to build lasting partnerships in a dynamic global landscape,” said Zone Media co-founder Sumit Gupta.
Zone Media’s expansion blueprint includes pushing deeper into India, southeast Asia, the GCC/MENA region, Latin America, and Europe. Bisht will lead the charge, overseeing performance strategy, new market penetration, and relationship-building in established regions.
“Joining Zone Media at such a pivotal moment is truly exciting. My role isn’t just about leading sales; it’s about contributing to something lasting,” said Bisht. “What excites me most is the opportunity to unite people, performance, and purpose on a global scale.”
As the digital advertising ecosystem grows ever more competitive, Zone Media is betting on leadership with both vision and versatility. With Bisht at the helm, the company aims to cement its presence in the global adtech arena.
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
