Brands
Zomato introduces ‘Zomato Food Trends’
Mumbai: Zomato, India’s food ordering and delivery platform has introduced ‘Zomato Food Trends’ with an aim to support both current and budding restaurant partners in taking a data-driven approach towards decision making.
Zomato Food Trends – an open platform accessible to the general public free of charge – will provide insights by analyzing data from millions of transactions across hundreds of cities in India. Restaurant partners can use these insights to customize their strategies, and undertake data-driven decisions to accelerate and amplify their success.
Restaurant partners can leverage this platform to view demand and supply gaps (zoomed in to a locality level), price distribution and demand trends for different dishes or cuisines, and demand-supply comparison for multiple dishes or cuisines. Restaurants can use these insights to make decisions on prices, dishes, locations, etc.
Elaborating on the platform in its blog, Zomato stated, “We strive to be a trusted partner to everyone, providing a level playing field, particularly for smaller restaurants, to help them flourish in this dynamic and competitive market. That’s why we have made Zomato Food Trends accessible not only to all our listed restaurant partners, but also to the general public, free of charge. We firmly believe that anyone who dreams of starting and scaling a restaurant business should have the opportunity to do so.”
In recent years, the restaurant industry in India has changed remarkably to meet the dynamic needs of the market and evolving consumer preferences. Traditional cuisines such as Mughlai or Chinese now co-exist with an increasing demand for artisanal pizzas, gourmet burgers, and authentic regional Indian cuisines. The Indian food entrepreneur possesses a strong ability to spot trends, identify market need gaps, and innovate to fill those gaps. Zomato Food Trends is a way to support both current and budding restaurant partners in their endeavors.
Sharing their experience of incorporating Zomato Food Trends in their business, Zam Zam founder Shadman Faize said, “Zomato Food Trends helped me understand what customers prefer in my area and at what price points. It helped me to re-design my menu and serve my customers better.”
Motu Ki Kachori founder Kanan Rai quoted, “I’ve been using ‘Zomato Food Trends’ ever since it was launched, and it’s such a great tool to get insights into food consumption and supply trends which have been a black box so far. Say if I want to know if people like Paani Puri or Kachori, when they like to order it and from which area- there is now a simple tool.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
