Brands
Zomato celebrates its exceptional delivery partners: distributes 30,000 rewards in less than a week
Mumbai: Zomato, India’s food ordering and delivery platform, in an effort to recognize the efforts of delivery partners who go above and beyond to provide outstanding delivery services to customers even during rains, has started a program to give rewards to the delivery partners. These rewards, which include refrigerators, television sets, washing machines, mobile phones, among other items are given as a token of appreciation to the delivery partners for their dedication and hard-work during the rainy season (and are over and above other incentives provided).
Delivery partners onboarded on Zomato play a pivotal role in ensuring that customers receive their meal with utmost care even during the rainy season. Their commitment to providing their delivery services, despite challenging weather related situations, has contributed tremendously to the customer experience in the food ordering and delivery domain.
To recognize these contributions, Zomato has rolled out a first-of-its kind feature in the gig industry for delivery partners delivering orders during rain – Spin the Wheel. Available to the delivery partners on their app upon undertaking a certain number of deliveries during rains, this feature gives them the opportunity to spin the wheel and earn rewards. This feature essentially rewards delivery partners for their notable commitment – that goes above and beyond – to delivering customer experiences during rains.
Since the launch of this feature last week, over 30,000 rewards – which include television sets, refrigerators, washing machines, mobile phones, tablets, dining vouchers and shopping coupons – have been given to delivery partners. More than 500 delivery partners have received major rewards that include television sets, washing machines and refrigerators.
The Spin the Wheel feature is currently available to delivery partners onboarded on Zomato in 23 cities across India, including Delhi, Bangalore, Pune, Kolkata, Hyderabad, and others, and will be available on the delivery partner’s app throughout the rainy season. To be eligible, the delivery partners complete a qualifying number of orders during rains, post which they are able to spin the wheel on the app to receive certain rewards.
Speaking about the initiative, Zomato chief operations officer Rinshul Chandra stated, “Our delivery partners are the backbone of Zomato, and we are immensely grateful for their tireless efforts in delivering happiness to our customers’ doorsteps – even when the weather makes it difficult to do so. They deserve the collective gratitude of the food ordering and delivery ecosystem. This recognition program is a small gesture from us at Zomato, to acknowledge the exceptional efforts and dedication of delivery partners. We are proud to partner with such dedicated service providers.”
Expressing his excitement about receiving the reward through Spin the Wheel, Vishal Ankush Maske, a 40-year-old delivery partner from Pune said, “We are all very excited about this new feature. There is no better feeling than being seen and appreciated for our work. I am so grateful to Zomato for this reward. Our deliveries make customers happy, and this fridge made my family happy.”
Zomato remains committed to providing a safe and inclusive environment for all its delivery partners. The company invests in training and support initiatives to empower delivery partners onboarded on Zomato. Earlier this year, the company launched rest points for all gig workers, offering clean drinking water, phone-charging stations, access to washrooms, high-speed internet, a 24×7 helpdesk and first-aid support. “We believe that by providing a space for all delivery partners to rest, recharge, and take a moment for themselves, we can create a better environment that promotes their physical and mental health,” the company had stated in a blog.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
