MAM
ZMCL launches Al-Driven PINEWZ Hyperlocal News app, Your PIN code, your stories
Mumbai: Brace yourself for a revolutionary transformation in the way you consume news with the imminent arrival of PINEWZ, the state-of-the-art AI-driven Hyperlocal News App! With an unwavering commitment to delivering unparalleled accuracy and authenticity, this innovative app is poised to redefine our interaction with local news.
Through seamless integration of advanced AI technology, PINEWZ, by Zee Media Corporation Limited, will change the news consumption experience, promising citizens news precision and reliability that transcends conventional standards. It provides professional journalists with a platform to create online profiles and share impactful stories and videos, connecting directly with a local audience. This innovative Hyperlocal application is set to redefine our interaction with local news, promising unparalleled accuracy and authenticity tailored to your specific location using a unique PIN code delivery system.
PINEWZ employs a cutting-edge combination of blockchain technology, AI, and expert human moderation, ensuring a comprehensive approach to news delivery. This app also promises to take a proactive stance against misinformation, fake news, and deepfakes in the news sphere. Its content distribution model prioritizes speed and reliability, employing rigorous analysis of hyperlocal images, videos, and text to cross-reference facts. The Human Moderation Dashboard adds a final layer of verification, making PINEWZ the epitome of trustworthiness in hyperlocal news delivery, all precisely tailored as per your unique PIN code.
Emphasizing on the purpose-driven nature of the launch, Zee Media Corporation Limited spokesperson highlighted, “At PINEWZ, we seamlessly integrate cutting-edge AI with the art of human storytelling to craft a unique experience. Beyond being a mere app, we stand as your community’s storytellers, where diverse voices – ranging from everyday individuals to seasoned journalists. Picture a space where these local perspectives intertwine, offering a personalized narrative curated as per the users’ PIN code. We’re not just transforming how news is delivered, but look forward to elevating it into an art form. Join us on this journey, and together, let’s capture the authentic essence of your community as it unfolds in real time.”
In a world where information is abundant, PINEWZ stands as a beacon of accuracy, authenticity, and community-centric news delivery. Setting itself apart with an advanced AI-powered content verification system, it will cater to diverse stakeholders such as content creators, citizens, advertisers, local governments, and communities, the app provides a personalized news feed tailored to each user’s location and preferences.
Visit the PINEWZ site here– https://bit.ly/42ayo00
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
