Brands
Zeven and Rob’s tribute for master blaster
MUMBAI: A creative genius that awes his audience with every piece of work, Rob has created a brand new ‘WOW’ video in association with Zeven, a multi-dimensional sportswear brand for the God of cricket Sachin Tendulkar, on his 44th birthday.
In the video, Rob has used Crust, Zeven’s on-pitch cricket shoes, performance T-shirts, bats and accessories sponsored by Zeven from its retail line. Through a creative masterstroke Rob has seamlessly integrated the products to come together to form a portrait of India’s cricket legend, Sachin Tendulkar! Using his skills of precision, the products were put into place using threads hung from the ceiling at different levels. This was done over a period of 4 days but the final outcome is definitely a befitting tribute to the Master Blaster!
Post the shoot, all the gear was handed over to the young enthusiastic kids of the Andheri East Slum. They look up to Sachin as their idol and role model. The kids were extremely excited to receive the gear and almost instantly started playing with it.
Adding on Zeven leader- marketing Poojaa Kumar Deepak stated, “When we heard of the concept we were bowled over! Zeven is deeply vested in the sport of cricket and we are glad we were able to associate with Rob, a creative genius, and Sony Music, to help create this amazing tribute for the Master Blaster himself. We are extremely excited about how the video looks.”
Says Rob, “Sachin is truly the God of cricket so today on his B’day it gives me immense pleasure to dedicate this video to him. This is my birthday gift to him and I hope he gets to see this. Just an acknowledgement that he has seen this will make me very happy. He is truly a living legend and he will continue to be an inspiration for generations.”
National head – brand partnerships & music licensing Kiran Dcruz said “When we decided to work on something for the legend Sachin Tendulkar’s Bday we knew Rob had a masterpiece in mind. We’re thrilled to be associated with a leading brand like Zeven, who came on board to extend their support for this initiative. At Sony Music, we understand the value a brand wants to portray to it’s audiences and we help them achieve the same with content like these.”
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Brands
Tessolve lands a semiconductor veteran to drive its next big push
Ravi Kumar Chirugudu, who started his career at ISRO and has spent 35 years building chips and companies, joins the Bengaluru-based firm as president and chief operating officer
BENGALURU: Tessolve has never been shy about its ambitions. The Bengaluru-based engineering services firm already counts 18 of the world’s top 20 semiconductor companies among its clients, employs more than 3,500 engineers across 12 countries, and last year pocketed a $150m investment from TPG. Now it has hired the executive it believes can turn those assets into something bigger. Ravi Kumar Chirugudu, a 35-year semiconductor veteran who once built satellite payloads for ISRO and has since scaled engineering organisations across three continents, joins as president and chief operating officer, effective immediately.
THE MAN AND THE MANDATE
The appointment is, by any measure, a serious hire. Ravi Kumar Chirugudu comes to Tessolve after senior leadership stints at HCL Technologies, Altran and Wipro, where he managed large profit-and-loss portfolios and oversaw cross-regional teams. Over the course of his career, he has been instrumental in bringing more than 1,000 new products to market across the high-tech, energy and manufacturing verticals. Before the private sector claimed him, he began his working life as a scientist at the Indian Space Research Organisation, contributing to research and development in charge-coupled device technology and satellite payloads, a foundation that shaped everything that followed.
In his new role, he will lead Tessolve’s global growth strategy: expanding its engineering capabilities, deepening customer relationships and accelerating innovation across semiconductor and high-performance computing domains. The brief is broad, but the context is specific. Tessolve operates in the $550 billion global semiconductor market, and its recent moves, the acquisition of Germany’s Dream Chip Technologies and the TPG funding round, have sharpened both its reach and its expectations.
Srini Chinamilli, co-founder and chief executive of Tessolve, is characteristically direct about why Ravi Kumar Chirugudu was the choice:
“As we scale our global semiconductor and system engineering capabilities, Ravi’s appointment marks an important step forward. As global semiconductor demand continues to accelerate across industries, it is creating significant opportunities across the semiconductor lifecycle, from design, packaging, validation and systems integration. Ravi’s deep knowledge and leadership in this ecosystem brings the right mix of industry expertise, customer connect and execution capability, which will play a key role in strengthening our position as a trusted global engineering partner and reinforcing our market leadership.”
THE NEW ARRIVAL SPEAKS
Ravi Kumar Chirugudu, for his part, frames the move in terms of timing and culture, two factors that veteran executives tend to weigh as heavily as title or compensation:
“I am happy to join Tessolve at a time when the industry is rapidly evolving towards more complex, AI-driven systems. What stands out to me is its strong people-first culture and its commitment to bringing value to its customers. The strength of its global team, combined with its deep expertise in semiconductor innovation and next-generation product engineering, creates a solid foundation to build differentiated, scalable solutions. I look forward to working closely with the team to drive strategic growth and strengthen its role in shaping the global semiconductor ecosystem.”
The reference to AI-driven systems is not incidental. The semiconductor industry is in the midst of a structural reshaping, driven by the insatiable compute demands of artificial intelligence. For engineering services firms like Tessolve, which offers end-to-end capabilities from silicon design to packaged parts and invests in high-performance computing, high-speed interfaces, photonics and 5G, the moment is both an opportunity and a test. The company says it is well positioned to capture the next wave of industry growth. Ravi Kumar Chirugudu is now the person who has to prove it.
He came in from outer space, literally, and spent three decades learning how the semiconductor industry works from the inside out. Now Tessolve is betting that accumulated knowledge can help it cross the next frontier. In the $550 billion global chip market, the gap between ambition and execution is measured in engineering hours and leadership quality. Tessolve has just gone shopping for both.
