AD Agencies
Zero Gravity Communications bags 7 new clients amid lockdown
NEW DELHI: While Covid2019 has led to a struggle for survival for some of the integrated communication consultancies, it has turned out to be an opportunity for Zero Gravity Communications. The Ahmedabad-headquartered consultancy was quick to adapt to the new normal through leveraging creativity, communication and collaboration. The team tapped sectors such as health and wellness, e-commerce and education and intensified its investment into digital strategy and showcased its landmark achievements in the domain.
While many firms struggled to hold the fort to their existing clients, Zero Gravity Communication achieved a unique distinction of onboarding seven clients amid lockdown. The new addition to its clientele includes Nimba Nature Cure, Roastea, Clear Water, Jivraj 9, Asia NEI from the CK Birla Group, Clearth, Hygiene Labs, and Troikaa Nutrascience. Another trend is the diversification of its portfolio into health and wellness. It has onboarded some interesting firms in this segment like Synershield Z- a Troikaa. Nutrascience’s immunity medicine, Imbue – a women’s hygiene and intimate wash, and Clearth – a sanitiser range. The diversification will enrich its portfolio and hasten its expansion due to its ability to cater to new segments.
Zero Gravity Communications founder and CEO Khushboo Sharma credited her team #theideapeople for this remarkable success. "The pandemic has demonstrated the resilience and adaptability of integrated marketing consultancies. We foresee agility and out-of-the-box thinking to become enablers to navigating exigencies. Upon the imposition of the lockdown, our team worked virtually and brainstormed on strategy and creative ideas that had the potential to resonate with consumers. We channelised our energies into digital as it had gained currency during this unprecedented time. Our collaborative efforts and perseverance lead to our success. We intend to redefine the communication landscape by evolving continuously to cater to changing tastes and preferences of consumers."
AD Agencies
Liqvd Asia wins four mandates, adds Rs 35 crore pipeline
New clients across sectors signal strong start to 2026 for agency
MUMBAI: Liqvd Asia has kicked off 2026 on a high note, securing four new mandates that are set to add roughly Rs 35 crore to its future business pipeline.
The digital-first agency has brought on board a diverse mix of clients, including Origami, Kasturi Foods, Sama.live and Woodland, spanning consumer goods, regional brands, emerging platforms and established players.
Each mandate comes with a tailored brief. While the agency will handle integrated marketing communications for Origami, it will manage creative, social and media duties for Kasturi Foods as the brand looks to expand beyond its Odisha stronghold. For Sama.live, the focus will be on building brand narrative and enterprise credibility, while Woodland’s mandate centres on digital and social storytelling.
For Liqvd Asia founder and managing director Arnab Mitra, the wins reflect a deliberate shift in how the agency positions itself. He said the focus is on being an integrated growth partner, combining strategy and creativity to deliver long-term brand value alongside business impact.
Echoing this, Liqvd Asia business head Monish Sanghavi, highlighted that the new partnerships align with the agency’s intent to build scalable and structured growth roadmaps, where creativity is anchored in data and performance is closely tied to outcomes.
From the client side, Kasturi Foods sees the collaboration as a step towards national expansion. The company said the partnership will help it balance its regional legacy with a sharper digital presence as it reaches new markets.
With a growing roster and a pipeline that is steadily thickening, Liqvd Asia appears to be turning early momentum into a broader statement. In a crowded digital marketplace, the agency is not just adding clients, it is adding intent.
