AD Agencies
Zero Gravity Communications bags 7 new clients amid lockdown
NEW DELHI: While Covid2019 has led to a struggle for survival for some of the integrated communication consultancies, it has turned out to be an opportunity for Zero Gravity Communications. The Ahmedabad-headquartered consultancy was quick to adapt to the new normal through leveraging creativity, communication and collaboration. The team tapped sectors such as health and wellness, e-commerce and education and intensified its investment into digital strategy and showcased its landmark achievements in the domain.
While many firms struggled to hold the fort to their existing clients, Zero Gravity Communication achieved a unique distinction of onboarding seven clients amid lockdown. The new addition to its clientele includes Nimba Nature Cure, Roastea, Clear Water, Jivraj 9, Asia NEI from the CK Birla Group, Clearth, Hygiene Labs, and Troikaa Nutrascience. Another trend is the diversification of its portfolio into health and wellness. It has onboarded some interesting firms in this segment like Synershield Z- a Troikaa. Nutrascience’s immunity medicine, Imbue – a women’s hygiene and intimate wash, and Clearth – a sanitiser range. The diversification will enrich its portfolio and hasten its expansion due to its ability to cater to new segments.
Zero Gravity Communications founder and CEO Khushboo Sharma credited her team #theideapeople for this remarkable success. "The pandemic has demonstrated the resilience and adaptability of integrated marketing consultancies. We foresee agility and out-of-the-box thinking to become enablers to navigating exigencies. Upon the imposition of the lockdown, our team worked virtually and brainstormed on strategy and creative ideas that had the potential to resonate with consumers. We channelised our energies into digital as it had gained currency during this unprecedented time. Our collaborative efforts and perseverance lead to our success. We intend to redefine the communication landscape by evolving continuously to cater to changing tastes and preferences of consumers."
AD Agencies
WPP to cut jobs in £500m restructuring drive as revenue drops 8.1 per cent
CEO outlines reset after 30.1 percent profit decline
LONDON: WPP has signalled further job cuts as it embarks on a multi-year restructuring aimed at simplifying its sprawl, hardwiring artificial intelligence into its services and hauling profitability back on course.
The UK-listed advertising group will fold itself into a single integrated company structured around four divisions: WPP Creative, WPP Media, WPP Production and WPP Enterprise Solutions, under a plan to deliver £500 million in gross annual cost savings by 2028.
On the fourth-quarter earnings call, chief financial officer Joanne Wilson said the arithmetic was unavoidable. “In a business where most of our cost savings are people, that will mean a reduction of certain heads,” she said, adding that the group would reinvest in newer capabilities such as commerce, influencer marketing and advanced analytics.
The shift reflects a deeper rewiring. As AI becomes embedded in client workflows, the skills mix across the company is changing. Some roles will go; others will be created. “We will be reallocating talent around the business,” Wilson said, noting fresh hiring in data, technology and performance marketing.
Chief executive officer Cindy Rose said WPP was expanding internal training, including AI coaching and creative-technology apprenticeships, and embedding engineers from technology partners into client teams. Continuous reskilling, she argued, is central to staying competitive.
The urgency is financial. Revenue fell 8.1 per cent to £13.55 billion in 2025, while profit after tax dropped 30.1 per cent to £738 million. Staff costs, including severance and incentives, declined by £576 million as permanent headcount shrank 8.7 per cent and freelance spending fell 14 per cent.
Wilson warned that net new business headwinds would likely persist into the first half of 2026, citing cautious client spending and volatile marketing budgets.
On Thursday, WPP formally launched ‘Elevate 28’ a strategic programme to integrate media, creative, production and enterprise services, lower the cost base and improve cash generation.
Rose said 2026 would be about stabilising net new business performance. By 2027, a revamped go-to-market model should be fully embedded, paving the way for a return to growth. From 2028 onwards, WPP hopes to operate as a leaner, AI-enabled outfit with fatter margins: smaller, sharper and more machine-driven.
