MAM
Zepto unveils new campaign for its fruits & vegetables offering
Mumbai: Grocery delivery app Zepto has launched a new DVC to drive its biggest offering yet – fruits and vegetables.
Coming just a few months since its launch campaign, this latest campaign developed by L&K Saatchi & Saatchi consists of three digital films that build on the brand’s promise of delivering a fresh and wide range of fruits and vegetables within the promised ten minutes.
The film is produced by Content Factory production house and directed by Amit Satyaveer Singh and it demonstrates the convenience and ease of app usage while ordering everyday essentials from the comfort of your home, with assured quality checks- just like doing it in person.
“Most people still prefer buying their fruit and veggies in person to ensure they pick only the freshest produce. So the task was to communicate that when you’re buying fruit and veggies on Zepto, it’s like you’re picking them yourself. The film does this in a simple, charming way,” said L&K Saatchi and Saatchi Jt NCD Kartik Smetacek.
The ‘ten-minute grocery delivery’ app operates via a series of dark stores across the cities as opposed to using existing grocery stores. With its optimised network of ‘cloud stores’ or micro-warehouses, the app claims to be able to consistently deliver in ten minutes through a combination of technological and operational excellence.
“The films do a fantastic job of establishing Zepto as a preferred platform for Fruits & Vegetables,” said Zepto chief marketing officer Amritansu Nanda. “When it comes to fresh fruits & veggies, we wanted customers to internalise that convenience can be hand-in-hand with quality and range at great prices. Our customers lead busy, fast-paced lives. We have exceptional tech-enabled sourcing and storage capabilities operating in the background to ensure customers don’t compromise on anything.”
Over the past two months, Zepto has expanded beyond Mumbai, Bengaluru, Delhi by launching in Gurgaon, Chennai, Hyderabad and Pune, with Kolkata soon to follow.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
