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Zeno Group and Origami Logic form global partnership
MUMBAI: Integrated communications agency Zeno Group and marketing signal measurement company Origami Logic announced a global partnership offering brands the ability to manage the increasing complexities of navigating and managing marketing performance data. The partnership allows brands to draw real-time actionable insights by consolidating, refining and analysing marketing signal data across paid, owned and earned media channels into simple, customizable and dynamic dashboards and insights.
The partnership with Origami Logic will help Zeno Group deliver even more comprehensive results supported by data-fuelled approach driven by real-time newsrooms, social amplification, engagement planning, and process management and design.
“Brands need to optimize at every opportunity to drive efficiency of marketing dollars. With this partnership, they can get an unprecedented view into all their ongoing campaigns deployed over a multitude of online channels. This is probably the single most important step in closing the widening gap between data and insights and get the best possible value from marketing spends.” said Zeno Group chief digital officer John Kerr.
“The explosion of marketing signal data and the availability of the data science to refine and interpret these massive data sets is enabling performance-driven marketers to become much more data-driven in how they execute successful campaigns across an increasingly fragmented media and channel mix. Moving to a continuous cycle of campaign execution and optimization enables changes to be made throughout the course of a campaign to deliver a higher return on marketing spend and objectives. With marketing signal acquisition and real-time refinement and analytics at the heart of Origami Logic, we can help capture opportunities at the point of engagement across all channels and media,” remarked Origami Loogic CEO and co-founder Opher Kahane.
“Our partnership with the Zeno Group allows continued delivery of enhanced measurement and insight capabilities to brands looking to connect with customers and respond faster to their engagement moments across channels,” added Kahane.
Extreme changes in the media landscape, including fragmentation, the shift to digital, growth of video, taking a mobile-first approach and an applications driven ecosystem, have paved the way for a new breed of marketers to increase their ability to interpret data and take action on insights across disparate data sources. According to the 2016 State of Marketing report by Salesforce, 63 percent of the marketing teams surveyed will increase spend on marketing tools and technology over the next two years, with the projection for high performing teams being as high as 72 percent. Those companies are more than 13 times more likely to lead in today’s competitive landscape by leveraging emerging marketing technologies.
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Mangaldeep partners with Vrindavan Vibes at ISKCON Vrindavan event
Fragrance brand backs youth led kirtan gathering that drew 4000 plus devotees.
MUMBAI: If devotion had a soundtrack, Vrindavan recently turned the volume up. Mangaldeep Incense has partnered with Vrindavan Vibes at ISKCON Vrindavan, an emerging devotional gathering that blends traditional kirtans with a youthful, community driven atmosphere. The first day of the celebrations alone drew more than 4000 devotees, signalling the growing appeal of participatory spiritual events among younger audiences.
More than a festive collaboration, the association reflects a broader cultural shift in how spirituality is being experienced today. Vrindavan Vibes Jamming, described as a kirtan utsav, brings together youth, families and devotees for collective singing within a sacred temple setting, turning devotion into a shared, immersive experience.
For Mangaldeep, the partnership positions the brand as a long term enabler of community led devotion. Vrindavan, long regarded as the spiritual home of Lord Krishna, remains a vibrant centre for bhajans, temple gatherings and devotional music that attracts pilgrims and visitors from across the country.
As part of the collaboration, Mangaldeep has introduced a fragrance led experience within the venue. This includes ambient fragrance pillars designed to enhance the devotional ambience, a curated Khusbhoo Path experience, a selfie booth for visitors to capture shared memories, and specially designed souvenirs for devotees attending the event.
Mangaldeep divisional CEO of the matches and agarbatti division Rohit Dogra said the initiative reflects the changing ways in which faith is being expressed.
“At Mangaldeep, devotion has always been at the heart of everything we do. Today we are witnessing a beautiful shift in how spirituality is expressed, particularly among young India where bhajans and kirtans are becoming vibrant collective experiences of faith and belonging. Our partnership with ISKCON Vrindavan for Vrindavan Vibes reflects this evolution,” he said.
Bhajan and kirtan gatherings are increasingly emerging as spaces for emotional connection and cultural identity, especially for younger audiences looking for a sense of grounding in an otherwise fast paced world. Participants at the event described the gathering as a moment of calm and shared joy, as chants and music brought thousands together in a collective expression of faith.
By aligning with Vrindavan Vibes, Mangaldeep is positioning itself not just as an incense brand, but as a facilitator of shared spiritual experiences, extending its presence from homes and temples to large scale community led devotional platforms.
