MAM
ZenithOptimedia wins duties for Indiahomes.com
MUMBAI: ZenithOptimedia has won the entire media mandate for Indiahomes.com after a selection process that involved a multi-agency pitch. The mandate covers all aspects of the company’s media planning, buying and digital duties.
Indiahomes.com has also finalised its new positioning, “Aap Ke Saath” and is in the process of rolling out its multi-media campaign. With the new positioning and partnership with ZenithOptimedia, it is set to take on the online real-estate category, which has seen increased levels of intensity with several brands becoming active in the media.
Commenting on the business win, ZenithOptimedia group CEO Anupriya Acharya said, “The proposition of professional property advisors fills a crying need and we are excited to be the communication partner of a company that is introducing this big change in the Indian market. It represents a big opportunity. We are looking forward to create innovative solutions for Indiahomes.com.”
Indiahomes.com marketing VP Himanshu Arora, added, “We needed a partner who has a deep understanding of consumers and their ever-evolving relationship with media. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
