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Zenithoptimedia wins duties for Foodpanda.in
MUMBAI: ZenithOptimedia has won the media mandate for Foodpanda.in after a selection process that involved a multi-agency pitch. This mandate covers all aspects of the company’s media planning and buying, and will include digital duties as well.
Foodpanda.in, an online food ordering platform, has launched a new TV ad campaign. The two TVCs, created by Cheil India, highlight the core value proposition of Foodpanda, that of ensuring customer delight at every point in the food delivery process. The key message, “If Foodpanda likes it, you will love it!” spells out the fact that anything one orders through the portal has already been screened through stringent yardsticks of quality to ensure maximum satisfaction.
Commenting on the win, ZenithOptimedia MD Hari Krishnan said, “We are happy to bring on board a client like Foodpanda and look forward to doing some really exciting work with them.”
Foodpanda.in MD and co-founder Rohit Chadda added, “We needed a partner who has a deep understanding of consumers and their ever-evolving relationship with media. ZenithOptimedia impressed us with its strategic framework and ability to execute with speed and accuracy.”
ZenithOptimedia Group CEO Anupriya Acharya said, “Over time we have expanded our presence in this sector where the ROI can be tracked 24X7. Also, this further consolidates our relationship with Rocket Internet, beyond Jabong and FabFurnish.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
