MAM
ZenithOptimedia Singapore names Nik Vyas as content head
MUMBAI: ZenithOptimedia Singapore has named Nik Vyas as head of Newcast, the agency’s content division, as it looks to grow and expand its content offering.
Vyas has been part of the Newcast London team for six years, where he was instrumental in the set-up and diversification of the unit into a broad range of content areas.
Vyas said, “This is a very exciting time to be joining the talented team at ZenithOptimedia Singapore. The value and power of content is increasingly understood and there are growing opportunities for creating connected campaigns that work for both brands and consumers. I’m looking forward to working with our partners to create and distribute quality content, which gets audiences excited.”
ZenithOptimedia Singapore MD Helen Lee added, “We are looking forward to tapping into Nik’s extensive experience. He will undoubtedly play a pivotal role in developing rich brand experiences for our clients and their consumers.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
